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Product Manager, Programmatic

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


NBCUniversal’s Advertising Platforms & Operations team is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. The division services both internal and external customers in support of NBCUniversal’s $8B annual advertising business.

The Customer Solutions team within Advertising Platforms & Operations is responsible for leading the product development processes for the technology solutions delivered to our advertising partners. We are currently seeking a Product Manager, Programmatic, to help drive customer innovation and deliver high-growth ad products across NBCUniversal’s digital ecosystem. The ideal candidate is a highly collaborative person who is passionate about digital media and video advertising innovation, cares about customers, and understands the value of good user experiences.

Responsibilities

  • Collaborate with Sales, Planning, Strategy, Product, and Engineering teams to deliver best-in-class product offerings
  • Develop use cases and revenue justification/business value analysis in conjunction with Strategy team
  • Manage product roadmaps and effectively communicate timelines to all stakeholders by leading communication, prioritizing key features, and establishing timelines with external partner Engineering teams
  • Lead commercialization process both internally and externally to ensure effective product launches
  • Collaborate with Project Management and Product Marketing teams to ensure product enhancements are embedded in GTM collateral
  • Lead day-to-day work on our cross-platform and incremental reach optimization products, including product support for in-flight campaigns
  • Track and test key performance indicators to evaluate data and improve metrics
  • Source internal and external customer product needs to advocate for prioritized implementation with the Engineering team
  • Document internal workflows with help from Product Marketing to ensure success of new-to-market product launches
  • Document and detail user stories for Engineering team
  • Stay apprised of competitive ad planning and optimization products in the marketplace
  • Conduct frequent proof of concepts with cross-functional stakeholders to inform successes, roadblocks, or failed attempts at activating new product solutions
  • Work with Legal team to understand implications of tasks involving audience/device data collection and/or off-domain non-NBCU content publisher partners
  • Become internal subject matter expert and provide subject matter guidance to larger team and Ad Sales organization as needed.
  • Monitor and optimize programmatic deals in FreeWheel Markets Module, Google Ad Manager, and Magnite
  • Proactively manage deal health and setup to enable maximum spend across NBCU exchanges, PMP marketplace and PG Deals.
  • Manage programmatic partner on-boarding and certification across NBCU and distributed partners on web, mobile apps, and OTT products.
  • Analyze SSP/DSP bid metrics (invites, bids done, failed bids, timeouts, invalid creatives) to identify risk and work with partners towards resolution.
  • Maintain integrations with Display & Video demand sources to increase programmatic yield and selling opportunities.
  • Analyze digital ad delivery, ad traffic and audience profile reports as a means of directing our targeted programmatic offerings.


• 3-5+ years of experience working in digital media, preferably some involving video product development
• Proven track record of owning customer-facing product solutions in cross-functional environments
• Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative digital products
• Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
• Knowledge of technical and operational product and project requirements
• Proven ability to understand and communicate using technical language (e.g., APIs, requirements documents, agile systems, etc.)
• Fluency with data; can dissect and interpret it to understand market dynamics and user behaviors, measure product performance, identify pinch-points, and inform decision making

• Proven history of creative problem-solving with autonomy
• Ability to effectively communicate and influence across a variety of platforms, as needed (e.g., messenger, video conferences, in-person gatherings, phone, email, etc.)
• Demonstrated passion for the video advertising marketplace with commitment to delivering best-in-class advertising products and consumer experiences

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.