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Director, Social Marketing

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


NBCUniversal is seeking an experienced Director of Social Marketing with oversight of strategy, activations and community management for Bravo and E! Entertainment. Given the evolving media business landscape, the Director, Social Marketing is a leader tasked with developing a multi-faceted social marketing strategy across a multitude of stakeholders. The successful candidate will leverage their expertise in the social space to create and execute strategic plans across various platforms and collaborate with several internal departments including brand marketing, digital, sales, talent relations, press, show creative and research. The Social Marketing Director will report to Vice President, Cable Entertainment Social Marketing.

The Social Marketing Director will manage internal and external (Agencies) teams with oversight of content, campaign timelines and keeping all parties abreast of campaign progress. The Social Director will help lead content strategy for the group, ideating and creating social content that resonates with our core audiences, overseeing content creation on our brand social channels and ensuring consistency in social tone of voice. The Social Director will play a significant role in sales partnerships and bringing Bravo’s fan-centric convention, BravoCon, to life across our social accounts.

Must have a deep passion and knowledge of the social, digital and emerging media landscape and the ins and outs of core social platforms. Must keep up with updates and trends in the landscape and have a good sense of competitive across the entertainment industry on social. This candidate is both creative and also data-driven to inform insightful pivots and decisions that drive the brand forward through social. Strong writing skills in line with the social tone of voice of the brand and are a must. Passion for the Bravo and E! Entertainment brands is a non-negotiable.

Responsibilities:

-Manage relationship with external agencies to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position Bravo as a social leader to both consumers and advertisers alike.
-Oversee community management and effectively translate social sentiment/listening into ideas and strategy. -Regularly assess social media workflow and analytics tools to create efficiencies in both process and cost.
-Lead strategic partnerships in the social space from identification of relevant partners through execution of new programs.
-Explore and identify new revenue streams via partnerships and/or new social models to be potentially sponsored within Bravo and E! Entertainment’s social initiatives and communicate to Sales.
-Track and report metrics and trends with strategic analysis and recommendations. -Work across departments (digital, programming/production, press, research, sales and creative/marketing in particular) to identify key messages, gather digital assets and make sure messaging is consistent irrespective of platforms.
-Work in tandem with press to disseminate key messages to our followers and foster relationships with talent and showrunners.
-Align with the research team and provide regular and timely reporting regarding viewer sentiment and chatter in the digital ether, as well as general trends germane to our business.
-Lead social efforts for live brand activations and events including BravoCon



- Bachelor's degree
- Minimum 8+ years experience in marketing with experience in the social media space
- Deep knowledge of primary social & digital platforms (ie. Twitter, Facebook, Instagram, TikTok, YouTube) and new and emerging technologies and their benefits to businesses, particularly entertainment
- Must have demonstrated experience in strategy development and delivery
- Willingness to travel and work overtime, and on weekends with short notice
- Must be willing to work in New York, New York
- Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
- Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
- Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
- Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

- A good writer and impeccable social skills
- Comfortable working in a fast paced environment/under tight deadlines and managing third party agencies
- Ability to propose and initiate creative ideas and solutions
-Experience with social coverage of live events
-Candidate should have a highly collaborative approach to success internally and with external partners
- Must possess a strong external focus on social media in the marketplace and emerging platforms/tech/strategies - Strong written and verbal communication skills
- Ability to work well in cross-functional teams and flexibility to change
-Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative
-Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.