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Vice President, Marketing, MSNBC

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


The Vice President, Marketing, MSNBC is the day-to-day marketing lead for MSNBC working in the NBC News and MSNBC Marketing Department as part of the NBCUniversal News Group. The VP, Marketing collaborates with MSNBC editorial leadership to expand the brand and our content offering to reach news consumers wherever they’re consuming news. This includes assisting in the visioning, development, and marketing of MSNBC product extensions that go beyond television such as MSNBC digital products including MSNBC.com and MSNBC Daily, the MSNBC Daily newsletter, MSNBC’s presence on the NBCU streaming service – Peacock, Audio including podcasts, showcasts, and MSNBC on Sirius XM Radio, and collaborating with the MSNBC social lead and individual show social leads on social accounts. The VP, Marketing, MSNBC is responsible for articulating and evolving the MSNBC Brand Promise and helping to ensure that MSNBC-branded products live into that promise at every touchpoint.

The successful candidate has exceptional expertise in all areas of marketing and proven experience:
  • building brands that cultivate and nurture a relationship with their audience
  • formulating successful growth strategies through analyzing and gleaning insights from qualitative and quantitative research and analytics
  • leading development of compelling and innovative marketing communications across all channels
  • partnering with stakeholders across an organization to understand the objectives of business leads, help to formulate business strategies, and lead the buy-in of marketing strategies and campaigns to achieve business objectives

Responsibilities of the VP, Marketing will include:
  • leading the development and execution of a multi-platform marketing strategy to grow the MSNBC brand and the consumption of products within the MSNBC media ecosystem
  • leading, guiding, and inspiring the development and execution of MSNBC marketing communications from both agency and internal creative resources across all consumer touchpoints, including promotion across MSNBC and NBCUniversal assets (TV, streaming, audio, digital, social, events) and paid (or “off-channel”) advertising
  • coordinating on- and off-channel messaging strategy and tactics in collaboration with the VP, Media and Strategy
  • balancing brand building communications and tactical, topical tune-in communications to drive consumption and grow brand affinity – ensuring that all tactical communications appropriately support and represent the MSNBC brand
  • leading, growing, inspiring, and developing a team of marketers with varying levels of experience
  • partnering with and influencing key stakeholders including TV, Digital, and Audio editorial leads, show Executive Producers, Research, Sales, Content Distribution, Communications, News Standards, Business Development, etc.
The successful candidate shall:
  • Be a voracious consumer of news – passionate about politics, current events, and popular culture
  • Have strong knowledge and understanding of the forces at play in the evolution of consumer consumption of all types of media – including television
  • Be able to maintain objectivity required in journalism – even if you hold strong beliefs
  • Have the proven ability to:
    • thrive and maintain your composure in a fast-paced, high pressure environment
    • manage a large volume of work in concurrent work streams and execute in a timely fashion
  • Demonstrate potential to positively impact the culture of the MSNBC Brand Marketing team, the broader MSNBC Marketing team, and the entire NBC News and MSNBC Marketing department and be a departmental leader that all can look up to
  • Demonstrate potential to nurture creativity within and foster the growth and development of your team
  • Demonstrate respect for all with whom you work; foster a diverse, equitable, and inclusive environment
  • Be an authentic and transparent partner and communicator
  • Demonstrate respect for the creative development process and have proven positive relationships with agency partners


• Minimum 10 years of experience with a combination of
advertising (i.e. account management),
television/media/digital platform marketing, or related field
(i.e. political strategy)
• Deep knowledge of news and information media as
presented in a multi-platform world
• Bachelor’s Degree or equivalent

Additional Requirements:
• Must submit an attestation disclosing your COVID-19
vaccination status and, if partially or fully vaccinated,
submitting your vaccination record no later than 7 days
following commencement of employment.
• Must be fully vaccinated against COVID-19 at the
commencement of employment or adhere to enhanced
protocols if Company determines your job position
requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19
workplace safety policies and protocols.

• Direct experience managing an on-air promotion area for
a network and helping to lead multiplatform expansion of
a media brand
• Proven strong communicator with highly developed
interpersonal skills; someone who can work well across
teams and departments
• In-depth knowledge of current marketplace
developments in television, streaming, entertainment,
advertising, etc.
• Ability to challenge/influence top executives – but also
move on once decision is made even if the outcome is
not one you advocated
• Demonstrated ability to thrive in a fast-paced team
environment, collaborate successfully and create an
environment that nurtures creativity and break-through
strategies and communications
• Proven strong leadership skills, with the ability to
manage a team and a successful track record of
developing and enlisting buy-in for a forward-thinking
vision

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.