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Performance Marketing Specialist, Paid Search, Peacock

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


Overview
At Peacock, the dynamic streaming service from NBCUniversal, you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds who want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork and talent.

Here you can fly to new heights!

Role Details
We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as a Specialist of Paid Search. This is a brand-new, critical role within the Growth Marketing organization, specifically the Performance Marketing pod, supporting in-house paid search efforts for Peacock, as we look to insource management of our SEM program from 3rd party agencies. You will support the strategy, development, implementation, and ongoing management of search engine marketing campaigns with the goal of driving efficient subscriber growth and engagement for Peacock.

The Paid Search Specialist will serve as a large contributor to the overall success of the Peacock business. They will support the day-to-day paid search campaign management, planning, optimizing and reporting campaigns to meet and surpass business success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.

Responsibilities
  • Supports the strategy, development and optimization of paid search campaigns to efficiently acquire qualified Peacock subscriber growth and engagement. This includes cost per acquisition/subscription and cost per stream campaign KPIs across paid search web (Google, Bing) and in-app (Google UAC, Apple Search).
  • Responsible for campaign optimizations, tactical recommendations and leading all search executions.
  • Performs data analysis for reporting and initial commentary to help identify new engine opportunities.
  • Develops campaign reports and supports paid search creative/copy recommendations and activation.
  • Evaluates provided proposals and makes initial recommendations.
  • Maintains daily budget sheets; identify/addresses red flags.
  • Monitors search performance to identify key trends and recommends advanced optimization techniques to drive account improvement.
  • Liaise with the broader internal team to gain an understanding of campaign-specific goals, targeting and budgets, while collaborating on best practices and strategic recommendations.
  • Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high-quality Peacock subscribers as determined by lifetime value.


• 1-2+ years of hands-on, in-platform paid search experience.

• Paid Search experience within agency preferred.
• First-hand experience building and maintaining paid search campaigns from the ground up.
• Proven success with direct response paid search campaigns with proficiency in attribution and conversion tracking.
• Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools such as SA360), Google Ads, Bing Ads, Google UAC, Apple Search.
• High energy, proactive team player, and flexible to pivot with changes in priorities.
• Self-starter, highly motivated, positive demeanor, excellent communicator.
• Polished with excellent interpersonal and verbal/written communication skills.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the streaming industry.
• Has a progressive understanding of the interrelationship between paid search and other digital channels.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.