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Coordinator, Marketing Strategy

NBCUniversal, LLC, Universal City, California

Create the extraordinary.


Job Purpose:

NBCUniversal is looking for a strategist to join its NBC Entertainment Marketing division. Reporting to the Sr. Manager, Marketing Strategy, this person will support the Brand Strategy and Consumer Engagement team by assisting with show strategy and consumer marketing campaign initiatives, managing day-to-day marketing support functions for managers, coordinating multiple assignments and marketing projects, and serving as department liaison communicating with internal NBC divisions. The Brand Strategy and Consumer Engagement team works cross-functionally across multiple disciplines outside of Marketing, including Research, Production, and Programming, and plays a critical role in establishing the foundation of all NBC Entertainment show marketing campaigns.

Essential Responsibilities:
  • Support the Marketing Strategy team with show strategy development by maintaining workback plan of deliverables and the upkeep of the Brand Strategy & Consumer Engagement internal Roadmap for upcoming shows
  • Liaise with internal marketing team members (i.e., Media, Social, PR, Research, etc.) and agency counterparts to ensure alignment across all teams for show strategies
  • Request show consumption data and program research from Consumer and Cross Platform Research and Insights teams
  • Conduct research on request and maintain a general awareness of industry trends, formats, talent, and competitive environment
  • Participate in brainstorms and discussions aiding in the strategic development and marketing tactics for NBC Entertainment shows
  • Report to the VP and Sr. Manager of Marketing Strategy to conduct team status updates and communicate progress for pending deliverables
  • Conduct administrative tasks for the team such as taking meeting notes, organizing team/department meetings, compiling team meeting agendas, , distributing documents, and maintaining share drive folder upkeep
  • Engage with the Brand Strategy & Consumer Engagement team on NBCU cross-company marketing initiatives, including but not limited to assisting in tracking and planning campaign launches and tentpole tactics
  • Provide support for the planning, implementation, and execution of show strategy and related tasks
  • Produce recaps of post campaign executions and analysis
  • Manage tasks related to strategy agencies expense budget, including processing and tracking all vendor invoices for payment, new vendor set-up, managing department related expenses


• Bachelor’s Degree
• 2+ administrative or applicable experience in marketing, advertising, promotions, or television/entertainment
• Proficiency with Microsoft Office and Apple applications (i.e., Word, Excel, PowerPoint, Outlook, Keynote) and proficiency in both PC and Mac
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or must undergo regular COVID-19 testing if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

• Able to work in a fast-paced environment while managing multiple tasks and maintaining a professional attitude to interface with all levels of NBCUniversal personnel
• Must exercise a high level of discretion in handling confidential and sensitive information
• Strong interest in marketing, entertainment, and digital media. Love of television, a plus!
• Must be social media savvy with a good grasp of the latest digital trends including social and mobile apps
• Effective time management ability, as well as strong verbal and written communication skills
• Strong organizational skills with the ability to prioritize and pay attention to details
• Positive attitude and a self-starter with the ability to quickly problem solve

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.