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Sr. Analyst, Content Strategy, Peacock

NBCUniversal, LLC, See List Below, Multiple Locations

Create the extraordinary.

Level: Manager (Supervisor)


Company Description
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, TV, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights

Responsibilities
The Peacock Content Strategy team is looking for a Sr. Analyst to join its team, which is responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The Sr. Analyst position will report to the Vice President of Content Strategy and will be responsible for critical strategic projects.
Key group responsibilities include:
  • Partnering with Peacock leadership in developing holistic content strategy, overseeing content spend allocation by content genre/type and ensuring ROI against Peacock KPIs
  • Creating in-dept valuation models formulating clear recommendations/analysis to assist with decision making
  • Identifying recommendations to refine the slate for Film, TV and Sports programming – including deal analysis, licensing/acquisitions evaluation, and Original content commissioning
  • Partnering with finance to develop overall content overall content pro formas taking input from multiple teams including content analytics and marketing.
  • Driving initial response to content ideas, based on Peacock KPIs
  • Developing targets for content based on MAAs, Usage, Upgrade rates and brand KPIs
  • Partnering with the scheduling team to optimize content release patterns (i.e., episode drop cadence, identifying programming schedule gaps)
  • Informing windowing and content placement decisions across Peacock tiers to optimize content KPI’s (i.e., premium+, premium, SVOD, premium bundled, free)
  • Compiling post-mortem analyses to determine areas for optimization and improvement
  • Conducting market research, tracking competitive streaming and broader media industry trends
  • Developing C-Suite presentations for the Peacock organization to inform leadership on content strategy, performance, and new opportunities for growth / investment
  • Driving ad hoc requests with thoughtful, diligent business case analysis in coordination with cross-functional partners


Candidates must have strong analytical and communication skills. Peacock is a fast paced and highly-demanding environment and candidates are expected to be able to learn quickly, be comfortable in ambiguity and deliver results often on tight project deadlines. Candidates must be motivated, disciplined, flexible, and be able to work effectively both in groups as well as autonomously
• 2-3 years of experience in a corporate strategy role (media, tech, internet, direct-to-consumer) and/or top investment banking or consulting firm
• Strong Excel and PowerPoint skills and knowledge; this role requires rigorous modelling and analysis with fast turnaround
• Strong verbal and written communication skills; this role involves extensive use of PowerPoint to create executive-ready presentations
• Ability to analyze data trends & patterns to inform decision-making and to assess short and long-term implication of changing business models and growth drivers
• Bachelor’s degree in relevant film with strong academic performance

• Robust understanding of the current media landscape
• Organized and detail-oriented, with an eye for consistent precision
• Strong interpersonal skills, positive and open attitude, high energy level
• Comfort with a fast-paced, always-on, start-up environment
• Ability to think creatively and strategically while handling difficult and complex issues in a professional setting
• Exceptional communicator and collaborator, able to build relationships with other teams and rally people towards a common goal

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.