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Brand Marketing Specialist, Sports, Peacock

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


Role Details
Peacock is seeking an innovative marketer to join the team and support Brand Marketing for Sports properties on Peacock. This marketer will support the team in the development and execution of best-in-class marketing campaigns that drive awareness, user growth and overall engagement for the business. The Specialist, Brand Marketing Sports, reports to the Sr. Director, Brand Marketing Sports.

Day-to-Day Responsibilities:
  • Support the development and execution of Peacock marketing campaigns for live Sports programming, Sports documentaries and cross-content initiatives that include Sports
  • Act as liaison to multiple departments and cross-functional partners across Peacock and NBCUniversal including Programming/Development, Strategy, Creative Services, Social, Publicity, Media, Product, Marketing Operations, Sales, etc.
  • Assist the Brand Marketing Sports team with Marketing Briefs, Marketing Plans and After-Action Reports
  • Request and secure promotional inventory across NBC Sports Group channels – linear, newsletter, editorial, web and social - to amplify Sports programming on Peacock. Track effectiveness of efforts and propose adjustments.
  • Help manage the long lens Sports Campaign Calendar for Brand Marketing Sports team
  • Schedule meetings, disseminate information, take notes as needed, and other ad hoc requests to support the Brand Marketing Sports team
  • Seek and propose marketing concepts that leverage insights from platform engagement as well as changes in technology and overall consumer behavior/attitudes
  • Actively participate in department and team brainstorms
  • Help build and update presentations and documents shared with internal and external partners


• 3+ years relevant work experience, in Sports Media, Direct-to-Consumer, Entertainment and/or Digital Media
• Bachelor’s Degree in Marketing, Communications, Digital Media, Sports Marketing, Business, or a related field
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• High degree of proficiency with Microsoft Office suite (especially PowerPoint)
• Strong collaborative and interpersonal skills
• Experience working with partners or clients
• Detail-oriented and able to work flexibly across departments in a dynamic, fast-paced environment
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Willingness to work overtime, work weekday nights, and on weekends with short notice

• Passionate about sports, the live sports conversation and an affinity for entertainment and media
• Demonstrated direct-to-consumer marketing experience in a digital product
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment
• Ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Innovative and creative with positive energy
• Strong presentation and analytical skills
• Extremely organized, great attention to detail, and highly motivated

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.