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Assistant Manager, Global Brand Marketing
NBCUniversal, LLC, Universal City, California
Create the extraordinary.
Level: Manager (Supervisor)
As part of the Universal Pictures Home Entertainment Brand Marketing group, this team works to release titles into home entertainment on both digital and physical formats. The Assistant Brand Manager holds an essential role in the strategy, budgeting, planning, analysis, and execution of product releases and campaigns. You will be assigned direct responsibility for a portfolio of film and TV titles. Working with your supervisor, you’ll be the champion for your product across the organization and with external partners, including digital marketing, creative services, legal, sales, finance, operations, and more. Your main goal is to maximize the profitability of each release, while ensuring that stakeholder needs are met. You will also own various ongoing processes and meetings to support the operations of the team. This is a dynamic, challenging role with variety, great visibility across the organization, and exceptional learning opportunities.
The Assistant Manager day-to-day responsibilities include, but are not limited to:
Owner of the Marketing P&L on Assigned Titles. Gather cost information from cross-functional teams, perform analyses, and secure approvals from stakeholders. Develop sales goals by looking at performance of comp titles and adjusting for market and other factors. Secure approval for goals and budgets. Oversee the execution of marketing plans to ensure projects are executed to budget and profitability is maximized.
Collaborate across the organization to ensure that studio and internal stakeholder needs are being met. Proactively build agendas for regular calls and track deliverables. Maintain timelines.
Work with your supervisor to develop global product strategy. Create marketing briefs and creative asset requests; ensure that all project creative materials are executed according to strategy. Support International physical and digital teams to greenlight titles, initiate the creation of needed assets, and approve requests. Work closely with SDS (a joint venture who handles sales, manufacturing, and other functions for our physical business), brand partners, creative teams, third party studios, and more to oversee execution.
Oversee the Monthly Goaling process with our third-party studio partner. Work with international marketing staff to propose and gather sales goals, marketing budgets, and other key release details. Work with the team’s coordinator to set up rights and other title details into systems.
Be responsive to partner studio inquiries across all aspects of the business.
Lead dialogue on projects at marketing team meetings. Discuss upcoming deadlines and communicate updates as needed. Ensure all teams are executing smoothly/on schedule.
Pitch your films in various venues, from informal team calls to retailer presentations to large-scale sales meetings. Create and distribute sales sheets and PowerPoint slides.
Set up and maintain titles in UPHE systems. Work with the Operations, Creative and Finance teams to create item numbers, component numbers, and project codes. Ensure that legal rights are documented.
Produce campaign reports, compile key learnings, and conduct appropriate post-analyses.
Actively contribute your marketing expertise and insights and do your part to build a smarter, collaborative, and successful organization.
Additional duties as assigned.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the company.
Basic Qualifications:
Eligibility Requirements:
Desired Characteristics:
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
About NBCUniversal, LLC
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.
Visit NBCUniversal Careers.
Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.
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