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Specialist, Marketing Strategy

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


The Planner, Marketing Strategy is part of a team of enthusiastic media professionals who connects with various divisions at NBCU Local. This role is primarily responsible for the development of strategic sales proposals that drive business development opportunities by meeting the advertiser needs. This individual is a critical member of a team that identifies business opportunities and develops creative marketing solutions that are backed up by research to meet campaign goals.

Key responsibility includes the aggregation of data from multiple data sets (primary and secondary sources, internal and external) into highly insightful and relevant findings, combined with creative marketing solutions, to deliver coherent business cases that meets client campaign goals.

They must have the foresight to draw out the meaningful insights from data and use new and compelling ways to communicate the insight in both written and visual presentations.

Ideal candidate must be a strategic thinker with impeccable attention to detail, have a strong acumen for storytelling and analysis, copywriting, consumer research and metrics, excellent relationship and problem-solving skills suited for fast paced environments.
  • Work together with sales team to create external communications with category and brand-specific messaging to support our NBC Local advantages
  • Respond to brand briefs through comprehensive business cases and media plan recommendations (must be able to identify needs, develop a solution, structure the analysis, gather supporting data and communicate findings succinctly, clearly and creatively)
  • Monitor industry and consumer trends
  • Partner with internal teams across NBC Local (research, content, sales) to analyze data and create marketing solutions to subsequently deliver a business-focused POV that meets advertiser and category objectives
  • Address client needs while highlighting the value and capabilities of the NBCU Local portfolio
  • Collaborate and brainstorm with the team in the creation of proactive and strategic proposals
  • Assist in the coordination of any other sales marketing materials
  • Work with sales planners to create dynamic sales plans using research-based analytics in the linear, digital and OOH space


• Bachelor’s Degree in Marketing/Communications
• 3-5 Years related experience preferred
• Excellent skills in PowerPoint, Illustrator, Canva, Excel, and various research sites and tools
• Knowledge of sales systems (WideOrbit, Salesforce) a plus
• Impeccable attention to detail and creativity is a must
• Ability to analyze data and turn it into visual and compelling business cases
• Possess strong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a team
• Self-starter, ambitious and highly motivated



NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.