Mediabistro
   

Sr. Manager, Media Planning, Peacock

NBCUniversal, LLC, See List Below, Multiple Locations

Create the extraordinary.

Level: Manager (Supervisor)


Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Overview

This is a rare, exciting role. Marketing the very best Sports and Media content for NBCU’s direct to consumer service – Peacock. The Sr. Manager, Media Planning will have responsibility for leading the development of strategic media plans, covering a range of activities related to the management and execution of media across all channels. The role will also oversee our Device Partnership Strategy and execution.

This position requires excellent collaboration with agency and media partners as well as multiple internal stakeholders, as you’ll be a key link to the Brand Marketing and Growth Marketing teams within Peacock to ensure media communications are planned to core business and consumer KPIs and implemented flawlessly, on time and on budget. You will also serve as a leader and mentor overseeing a team ‘pod’ of media specialists.

You’ll support the VP, Media Strategy and Planning in the effective planning of above-the-line media and manage our media agencies in such a way to ensure that our activity is fully integrated, using econometric and other media effectiveness and campaign insights to inform the strategy and plans.

Responsibilities
  • Lead on-going media planning process for Peacock media campaigns and deliver media strategies to build the Peacock brand, consideration and response for our service and our content.
  • Collaborate with the marketing teams to produce media briefs by identifying audience groups, developing market/audience/competitor insights, setting budgets, establishing goals and KPIs, and defining roles of media across the entire customer journey.
  • Manage the day-to-day media agency relationships and support strategic planning and buying across all paid media channels including television, out-of-home, audio, print, digital, social and addressable channels. Digital planning and/or activation experience strongly preferred.
  • Partner with external agencies and internal marketing teams, specifically creative and production teams, to execute all deliverables relative to media plans
  • Stewardship of media campaigns, including management of agency partner teams and collaboration with Growth Marketing team and agency, to ensure plans deliver on objectives and strategies, are executed flawlessly, and create impact in the marketplace
  • Oversee the management of a mix of always-on and individual paid media campaign initiatives across CTV/Device, OTT and Addressable TV providers including but not limited to key existing and potential partners such as: Roku, Amazon Fire TV, Playstation, Comcast Effectv, etc.
  • Develop strategies to acquire new Peacock customers as well as cross-sell existing Peacock customers to migrate them onto new devices and towards the big screen, increase usage, and drive retention.
  • Partner with Peacock marketing technology and Decision Sciences teams to ensure data tracking infrastructure is properly set up and implemented across each partner and platform, and that our data and measurement capabilities sit at the cutting edge of the category.
  • Work closely with device partner account reps, staying on top of industry trends, leverage new technologies and participate in Alpha and Beta opportunities across the platforms
  • Responsible for overseeing media investment management – financial management control, authorizations and invoicing, and management of media budgets including monitoring and reporting
  • Execution of integrated marketing partnerships, in collaboration with other internal functional teams
  • Point of contact for internal business units and external media partners
  • Partner with internal and agency data and analytics teams for campaign measurement and insights for all media campaigns and brand activation initiatives, making optimizations as needed
  • Continued evaluation and assessment of media trends and landscape as well as competitive activity
  • Coordinate with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines


• 7+ years of experience in media or communications planning in either a media agency or client media role within brand awareness and direct response capacities
• Expertise in developing data driven media strategies across paid media channels inclusive of television, radio, out-of-home, digital, social, search, programmatic, and addressable channels; working knowledge of emerging media channels
• Proven track record of managing large media budgets
• Detailed knowledge of the workings of all media channels, owners and agencies
• Experience collaborating with creative teams for media plans
• Strong communicator with the ability to build relationships with various stakeholders
• Detail-oriented, organized and able to manage processes and simultaneous workflows
• Curious and logical thinker with problem solving skills
• Ability to blend quantitative analysis and creative thinking to generate insights and big ideas

• Collaborative team player with a positive attitude
• Experience running paid media across CTV, Device, OTT, and/or Advanced/Addressable TV partners
• Entertainment marketing experience strongly desired. Experience driving viewership and/or subscriptions around live events, cultural moments, or tentpoles (such as news, sports, WWE, entertainment events, etc.) is a plus.
• Familiarity with mobile attribution platform Kochava is a plus.
• Self-motivated, comfortable working autonomously when needed
• Agile, able to navigate ambiguity to effectively operate in a fast paced, constantly evolving environment
• Experience working with and managing relationships with an outside agency strongly preferred
• Entertainment and/or direct-to-consumer industry experience with demonstrated ability to develop and drive strategic marketing plans for large, complex organizations preferred
• Proficient in Microsoft Office (Excel, PowerPoint)

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.