Manager, Retention Media, Peacock

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

The Manager, Retention Media will support the Performance Media team in planning the strategy and managing the optimization of retention media to drive customer engagement with Peacock/direct-to-consumer products.

Day-to-Day Responsibilities:

  • Work with cross-functional teams to strategize and execute performance marketing campaigns that drive adoption and viewership of Originals, Network, Sports and Movies

  • Work closely with broader retention teams (Email, Promo, Push, Editorial) to help develop omnichannel media strategies that support customer lifecycle marketing objectives and increase usage and repertoire

  • Manage media performance across various channels including but not limited to Paid Social, Programmatic, CTV, and Paid Search

  • Liaise with performance agency, creative team, platform/vendor partners and key marketing stakeholders to ensure smooth execution of campaigns

  • Work with Director and Winback Manager to develop cohesive customer segmentation and retention strategies across engagement and churn mitigation

  • Analyze KPIs on an ongoing basis to ensure that campaigns are driving incremental engagement, revenue, and lifetime value

  • Review data and insights and identify opportunities for A/B tests in segmentation and messaging to drive improvements in KPIs

  • Present retention media strategies, campaign performance and media insights to cross functional Brand teams

  • Work with Data Science and Analytics team to establish a rigorous testing framework and test propensity and segmentation models

  • Develop deep understanding of audience activation strategy to provide guidance to cross broader marketing team

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

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NBCUniversal, LLC

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