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Sr. Analyst, Agency Partnerships Sales Strategy

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


We are building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture.
The Agency Partnerships Sales Strategy team is seeking a seasoned Sales Strategy Senior Analyst who will be an integral member of the team and be responsible for leading projects and driving initiatives across the breadth of work provided by the team.
The NBCU Sales Strategy team works within the Ad Sales organization and is responsible for the design and execution of strategic growth initiatives to drive advertising revenue by working with our agency partners. This team is responsible for partnering with agencies to develop a long-term strategic roadmap aimed at growing revenue. This individual will work across linear and digital to contribute to setting and then executing on growth strategies. This individual will be the a key liaison between the ad sales group and the individual NBCU agencies. Acting as strategic consultants to our sellers, this dynamic team supports the needs of both the sales teams and the individual agencies across a wide range of dimensions including product innovation, sales optimization, go-to-market strategies, and market insights.
This is an exciting opportunity to define and execute key sales strategies for the NBCU Ad Sales business across our agencies, platforms and various partnerships. This role is responsible for partnering with the sales teams, pricing and planning, measurements and insights and product to create sales tactics and plans to maximize our advertising revenue.
This team is highly visible across the ad sales organization and senior leaderships relies heavily on their work to inform business decisions. The Senior Analyst will interface with business leaders across multiple functions, both inside and outside Ad Sales. We’re looking for a dynamic person to bring innovative thinking and strong analytical skills to help grow our business.
Key responsibilities include, but are not limited to, the monetization and go-to-market strategy of NBCUniversal’s AVOD Linear and Digital Content
  • Marketplace Intelligence
  • Gather and track marketplace intelligence for other publishers and video tech players
  • Surface competitive insights and formulate strategies to close gaps against competitive sets
  • Perform deep dives on NBCU competitors
Evaluate overall agency partnership by defining and measuring KPIs to drive change in agency/NBCU relationships
  • Create agency playbooks by identifying key issues/opportunities by agency
  • Collaborate with Agency Partnerships SVPs on overall agency relationship
Develop a multi year joint agency/NBCU product roadmap in condition with NBCU Product team
  • Align with agencies on common roadmap for Data, Measurement, Technology, and Automation
  • Provide critical insights to NBCU on agency needs and creates commonality outside of sales process
  • Create a hub-spoke model to bring in relevant NBCU folks into agency discussions

Develop Agency Partnerships Top To Tops
  • Develop an external facing Csuite level presentation to showcase NBCU’s GTM, audience consumption shifts and product developments
  • Collaborate with sales leadership to develop detailed POV’s on each Agency
Agency Share Analysis
  • Partner with Pricing and Planning Team on developing a wholistic view of client spend share compared to competitive set
  • Identify opportunities for digital share shift through extensive analysis of NBCU and competitive data
Support agency voice of customer sessions to develop understanding of potential areas of growth
  • Develop a regular cadence with agency partners across planning, strategy, and buying groups to gather feedback to inform product roadmap
  • Formulate plan to address Voice of Customer pain points in conjunction with Agency Partnerships Sales Leadership

Develop C-Suite executive presentations for the NBCU Ad Sales organization to inform leadership on monetization strategy, performance, and new opportunities for growth / investment
  • Support the development of NBCU’s portfolio sales go-to-market positioning:
  • Partner with Marketing to formulate a marketplace narrative that supports our strategic sales initiatives
  • Partner with Research teams to formulate new analyses and case studies to pressure test and/or reinforce our marketplace narrative
Support President of Agency Partnerships on all ad-hoc requests

•Must possess a passion for media and strong intellectual curiosity
•A minimum of 1+ years previous relevant work experience; this could include professional services (e.g., consulting, investment banking) or media experience at a large network/publisher/agency
•Proven quantitative analytical abilities, including Excel modeling skills
•Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides
•Excellent written, verbal and interpersonal communication skills; the ability to present results of complex analyses clearly
•Excellent organizational, time and people management skills and the ability to work in groups and independently
•Capable of handling multiple projects in a fast paced, deadline driven environment
•Team player focused on cultivating and growing strong internal and external relationships
•BA/BS or equivalent experience required
•Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
•Must be willing to submit to a background investigation
•Must have unrestricted work authorization to work in the United States
•Must be 18 years or older

•Previous experience in advertising sales, a media/tech company or consulting/investment banking preferred
•Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment
•Passion for diving into complex concepts, defining value propositions and championing the voice of sales
•Ability to develop strong relationships with across all levels of the organization

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.