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Director, Ad Impact

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


May be open to remote candidates. Commutable distance to NYC is preferred.

The Position

The Ad Sales Measurement & Impact team is seeking a Director to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?


The Director of Ad Impact will be responsible for overseeing a team dedicated to supporting measurement across assigned agencies. This individual will be accountable for a dedicated team, managing and resourcing campaign requests, ensuring all deliverables meet NBCU standards and partnering on strategic initiatives. They will play a leading role in partnering with Sales teams to help drive revenue through use of measurement. The right candidate will be passionate about media and marketing and drive a team mentality.

Day to Day Duties
  • Manage, motivate and support dedicated manager (s) and analyst(s), including direct and indirect reports
  • Partner with Sales teams to manage business demand and support in driving revenue
  • Be the voice for Ad Impact, providing Sales, Marketing, Planning and others updates, successes and other relevant team information
  • Collaborate with senior Research management on NBCU-wide initiatives to build new capabilities and opportunities for incremental revenue
  • Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines
  • Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance
  • Create advertiser presentations that communicate insights and recommendations in visually compelling formats
  • Maintain normative database for NBCU specific benchmarking
  • Collaborate across NBCU Insights & Measurement teams to deliver on organizational needs


• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field
• Minimum of eight years, with three years managing people or a team, in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
• Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov
• General understanding of the digital ad tech ecosystem, with an emphasis on data management and tagging
• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Facebook, Snapchat, TikTok)
• Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
• Must be well versed in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus
• May be open to remote candidates. Commutable distance to NYC is preferred.
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

• Solutions orientated thinker with an eye out for automation and problem solving
• A deep interest in media, analytics and/or marketing
• Story driven problem solver able to interpret and visualize data with client needs in mind
• Highly organized and detail-oriented multitasker
• Strong communication skills, both oral and written
• Ability to work independently and as part of a team
• Naturally curious, resourceful and motivated

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.