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Senior Social Media Editor, Shop TODAY

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


Shop TODAY, the commerce arm of TODAY, is looking for an experienced Senior Social Media Editor to manage a portfolio of social platforms and a growing team. This person will be responsible for developing and producing creative social content, including video, to support audience growth and KPIs.

The ideal candidate must be an experienced social storyteller, have a passion for service journalism and should be proactive with the development and execution of creative multi-platform programming. They should be able to analyze data to develop and produce creative social and video strategy, and work in close collaboration with teams across editorial, art, production, audience development, business development, and legal and standards to help grow the brand.

We’re looking for a leader with strong news judgment who understands social best practices and feels comfortable juggling multiple tasks in a fast-paced media environment. Most importantly, they should have a good grasp on trends in the social sphere, how content performs on various platforms and the tactics used to grow commerce editorial in a competitive space.

Responsibilities:
  • Manage Shop TODAY’s social portfolio with the goal of meeting all commerce KPIs and upholding editorial standards and best practices
  • Manage the Shop TODAY social media team, providing mentorship and guidance
  • Develop and execute creative, data-driven strategies and content franchises tailored to each social media platform
  • Strategically plan, produce and package video-first social content based on performance
  • Oversee the execution of the daily budget, including optimization and copy edits
  • Track and present performance and growth via weekly, monthly and quarterly reporting
  • Collaborate with the art team and senior editors to package and promote daily content, special projects, partnerships and develop strategies around large tentpole events (Gift guides, Prime Day, etc.)
  • Collaborate with the TODAY Digital social team to amplify Shop TODAY content
  • Develop and maintain Shop TODAY’s social media Style Guide
  • Regularly provide stakeholders with data to inform takeaways and identify action items for growth


• 5+ years editorial social experience at major media
brand, commerce experience a plus
• 1+ years social video experience at a major media
brand, commerce experience a plus
• 1+ years of management experience
• Proven track record of growing social reach through
multi-platform content
• Exceptional knowledge of grammar and AP Style
• Experience with copy editing for social media and video
production
• Deep understanding of mainstream and emerging social
platforms
• Comfortable analyzing data to develop editorial strategy
• Comfortable communicating with senior management
• Highly organized, detail-oriented and excellent
verbal/written communication skills

Additional Job Requirements:
• Must submit an attestation disclosing your COVID-19
vaccination status and, if partially or fully vaccinated,
submitting your vaccination record no later than 7 days
following commencement of employment.
• Must be fully vaccinated against COVID-19 at the
commencement of employment or adhere to enhanced
protocols if Company determines your job position
requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19
workplace safety policies and protocols.



NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.