Digital Marketing Manager

New York City Center, New York, NY USA

Work at New York City Center

Salary: Exempt annual rate of $60,000

Salary min: $60,000

Level: Experienced (Non-Manager)

Duration: Full-Time

Job Overview: The Digital Marketing Manager is responsible for the end-to-end strategy, creation and implementation of New York City Center's presence online including emails, website, and paid digital channels. This person plays a key role in execution and evaluation of digital and email marketing campaigns that are primarily designed to convert viewers to ticket buyers for the institution’s dance and musical theater programming. This individual is able to strategically merge digital content with paid media and identify the many ways content can be shared across email, website, and social media to create community and attract new audiences to City Center as well as to activate word of mouth. The Digital Marketing Manager is tech savvy and up on the latest digital trends—all while upholding City Center’s mission and our commitment to be an anti-racist organization.

Job Responsibilities

  • Oversee strategy, creative direction, and execution of digital content, with a strong focus on video
  • Develop and execute digital media campaigns for all New York City Center productions across all social and web channels, often in partnership with an agency
  • Measure and report on the performance of all digital marketing campaigns to inform future decisions
  • Create email campaigns with sophisticated segmentation and A/B testing (Wordfly)
  • Along with the Website Content Manager and IT, oversee the continuous improvement of website usability and design
  • Manage relationships with external vendors, freelancers, rights holders, digital influencers, and advertising agencies as needed for special projects and marketing initiatives
  • Analyze key website, email, and paid campaign metrics and compile reports for the marketing department establishing show-type benchmarks that can serve as early indications of success or a need for change in strategy   
  • Administer Google Tag Manager updates for institutional programming and venue rentals
  • Provide renter’s digital guidelines to improve the success of companies that rent our facilities
  • Responsible for digital asset management for marketing department, including collecting and organizing photos and videos for New York City Center productions and rentals
  • Identify non-show campaigns that reinforce the City Center brand beyond show marketing
  • Attend City Center events and performances

This Role Requires:

  • Bachelor's degree with prior experience in digital advertising, email marketing, and content creation
  • Strong understanding of Google Ads and Facebook Ads Manager
  • Strong understanding of Google Analytics
  • Ability to translate data into actionable insights
  • Effective communication skills, both in person and in writing 
  • A strong ability to prioritize and understand time management
  • Video editing (Final Cut Pro, After Effects, Adobe Premiere), graphic design (Adobe Photoshop, InDesign) and HTML experience a plus
  • Confidence with Wordfly or other email platform and Tessitura plus

To be successful in this role, you will be expected to demonstrate:

  • Intellectual curiosity and strategic thinking
  • Excellent time management skills and aptitude for balancing multiple projects at once
  • Works well with others and is someone people want to work with
  • Deep appreciation for the performing arts and New York City Center
  • Ability to thrive in a fast-paced work environment
  • Excellent time management skills and aptitude for balancing multiple projects at once

As a valued member of the City Center administrative team, you will receive:

  • Exempt annual rate of $60,000
  • Comprehensive insurance coverage (medical, dental, life, disability)
  • Generous paid time off
  • Pre-tax flexible & dependent care savings accounts
  • Pre-tax transit savings
  • Pension Plan with (CIG) Cultural Institutions Group (fully vested after 5 years)
  • 401K retirement savings account
  • Access to various dress rehearsals, performances, educational events, and professional development opportunities

To apply:

  • Email your resume and cover letter.
  • Please include Digital Marketing Manager in the subject line.
  • In the cover letter, please include what attracts you to this position at City Center and how your previous experience and interest will help you be successful in this role. 

About New York City Center

Company Overview: New York City Center has played a defining role in the cultural life of the city since 1943—making the best in the music, theater, and dance accessible to all audiences. Championed by a staff of passionate arts lovers, this commitment continues through celebrated dance and musical theater series including the Fall for Dance Festival, the Tony-honored Encores!, and the newest series Artists at the Center and City Center Dance Festival. The distinctive neo-Moorish theater in midtown Manhattan welcomes over 300,000 annual visitors to experience internationally acclaimed artists on the same stage that legends like George Balanchine, Leonard Bernstein, Barbara Cook, Martha Graham, and Paul Robeson made their mark. Home to a roster of renowned companies including Alvin Ailey American Dance Theater and Manhattan Theatre Club, City Center’s dynamic programming, art exhibitions, studio events, and master classes, are complemented by education and community engagement programs that bring the performing arts to over 11,000 New York City students, teachers, and families each year.

New York City Center

Want to learn more about New York City Center? Visit New York City Center's website.