Director of Marketing and Communications

Job DescriptionJob Description

A prestigious Performing Arts Venue located in Northern Texas is currently seeking a Director of Marketing and Communications to join their growing leadership team. Managing a team of 3 direct reports, the Director of Marketing and Communications will be responsible for assisting in the development and coordinating the execution of the various promotional campaigns. The Director will establish and maintain effective business partnerships with local media contacts, printers, and graphic artists to ensure maximum impact is reached within budgetary guidelines.

Key Responsibilities:

• Analyze and manage the development of strategic advertising plan(s), monitor sales patterns and ensure revenue goals are met or exceeded.
• Negotiate, place and schedule all media buys for print, radio, television, digital, and outdoor platforms, ensuring the receipt of preferred scheduling, pricing, and reach for maximum exposure.
• Write and approve ad copy and execute production of television, radio, print and digital ads.
• Manage outside resources to ensure timely production and distribution of all printed collateral.
• Implement direct mail plans for all marketing campaigns, generate targeted mailing lists and work with outside vendors to facilitate timely design, printing, and distribution of each piece.
• Develops and oversees email plan using in-house system to design and schedule promotional messages as well as triggered patron communications.
• Code, submit, and track all vendor invoices
• Manage and monitor the marketing budget, providing recommendations for monthly forecasts

Public Relations:

• Foster productive, proactive relationships with members of local, regional, and national media.
• Maintain current and comprehensive media contact list.
• Create and distribute press releases, media advisories, newsletters, talking points, and media kits.
• Serve as the organization’s primary media contact, conceptualizing and pitching story ideas and interesting news hooks to media.
• Schedule interviews and accompany company representatives for radio and television appearances.
• Coordinate all company photography and videography.
• Archive media stories and maintains file of seasons’ concerts with biographies, photos and information on the guest artists, repertoire, conductors, musicians, executive staff and board members.

Publications:

• Direct the creation, editorial content, and gathering of materials, in collaboration with other departments, for season program books; manages company-wide proofing process.
• Collaborate with VP of Marketing to create cover posters for performances

 Education and Experience:

• Bachelor’s Degree or equivalent in Marketing, Communications, Arts Management, or related field
• 7-10 years Marketing and Communications experience
• At least three (3) years’ experience working with press, either in public relations or in the press/radio/TV industry. Current local affiliations a plus.
• At least 5 years’ experience in negotiating advertising buys on multiple platforms

Company DescriptionPrestigious Performing Arts Venue based in Northern TexasCompany DescriptionPrestigious Performing Arts Venue based in Northern Texas