Marketing Manager

Oxford University Press, New York, NY USA

Come join us !

Duration: Full-Time

Oxford University Press is looking for an ambitious and talented Marketing Manager who thrives in a team environment and can contribute strong, creative, innovative ideas, and manage various campaigns, high-level projects, and analysis. The ideal candidate must have a proven sales/marketing track record in Higher Education, and excellent leadership experience in terms of vision, diplomacy, execution, and drive to serve the needs of the industry and oversee go-to-market plans/strategy, customer engagement, and sales enablement across assigned lists. The successful candidate will manage, track, and increase the revenue performance of assigned disciplines by collaborating closely with the Editorial, Market Development, and the Sales Teams to design and execute programs and campaigns needed to achieve key title/list/company sales goals. The role will oversee our STEM Higher Ed marketing where we are the market leader for numerous courses. The candidate will have a clear view on how to increase course adoptions, revenue, and student engagement through digital course solutions. This position will also manage a small team based out of our Toronto office.

  • Creates discipline marketing plans, sets spending budget & establishes KPIs. Analyses engagement with adopters across key disciplines to ensure that the balance of activity is right.
  • Plans individual campaign elements on a rolling basis, reviews performance against ROI analysis in order that future plans can be adapted accordingly.
  • Aligns priorities with sales teams in order to deliver joined-up customer-focused campaigns.
  • Leads in planning & delivery for product presentations at sales conferences in order that key titles & programs are appropriately profiled.
  • Enhances sales activity by calling on campus around key disciplines and products in order that key title adoption and sales targets are met.
  • Develops our goodwill initiatives in order that brand advocacy remains high across priority disciplines.
  • Represents customers and users in product strategy in order that future products and programs meet customer needs.
  • Utilizes and supports market research and insight in order that marketing activities best correspond to customer profiles and needs.
  • Develops content strategies for discipline pages on the HE specific web pages and sites in order that they deliver to customers the most appropriate content.
  • Creates an annual discipline conference attendance plan, making prioritization decisions as necessary, in order that conference spend is aligned to list priorities.

About you:

Direct the planning, support, and execution of all marketing activities for assigned lists:

  • Develop and oversee marketing and sales enablement strategies, launches, campaigns, initiatives, and budgets to support assigned lists and key titles.
  • Provide in-depth analysis of customer segments/affinities, competition, ROI, and budget.
  • Anticipate market opportunities, customer needs, trends, and the competitive landscape across Higher Ed.
  • Develop and execute strategic marketing plans and campaigns for assigned lists that underscore a powerful value proposition and compelling marketing message.
  • Manage and develop marketing staff for high-performance.
  • Deliver compelling presentations to customers, sales force, and product teams.
  • Extensive travel required to meet customers on campus, to meetings, and conferences.

About Oxford University Press

Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why all 6,000 of us in 52 countries care deeply about reaching more people, in more places, with world-class learning and research materials and services.

Oxford University Press

Want to learn more about Oxford University Press? Visit Oxford University Press's website.