Marketing Manager, Higher Education

Education changes lives forever. It broadens horizons, breaks down barriers, and fires imaginations. Like the University of Oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through education. This is our motivation, our purpose, and our mission. It is why 100% of the money we make is reinvested into education and research. It is why all 6,000 of us in 52 countries care deeply about reaching more people, in more places, with world-class learning and research materials and services.

More about OUP

Make Your Mark, a career with impact

ABOUT THE ROLE

To create and manage discipline list strategy. To track, measure, and increase the revenue of assigned subject disciplines through multi-channel marketing campaigns, sales enablement programs, market and discipline analysis, close collaboration with other HE functions in order to achieve key title, list and Divisional sales goals. Additional responsibilities include the following.

• Creates discipline marketing plans, sets spending budget & establishes KPIs. Analyses engagement with adopters across key disciplines to ensure that the balance of activity is right.
• Plans individual campaign elements on a rolling basis, reviews performance against ROI analysis in order that future plans can be adapted accordingly.
• Aligns priorities with sales teams in order to deliver joined-up customer-focused campaigns.
• Leads in planning & delivery for product presentations at sales conferences in order that key titles & programs are appropriately profiled.
• Enhances sales activity by calling on campus around key disciplines and products in order that key title adoption and sales targets are met.
• Develops our goodwill initiatives in order that brand advocacy remains high across priority disciplines.
• Represents customers and users in product strategy in order that future products and programs meet customer needs.
• Utilises and supports market research and insight in order that marketing activities best correspond to customer profiles and needs.
• Develops content strategies for discipline pages on the HE specific web pages and sites in order that they deliver to customers the most appropriate content.
• Creates an annual discipline conference attendance plan, making prioritisation decisions as necessary, in order that conference spend is aligned to list priorities.

ABOUT YOU

• Relevant work experience in marketing, publishing or sales environments, ideally within education or EdTech companies
• Advanced understanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for university instructors.
• Bachelor’s degree, professional qualification desirable
• Preferred experience with range of marketing tools, particularly Marketing Cloud, or similar programs.
• Excellent communication and interpersonal skills, with previous managerial or supervisory experience
• Highly analytical with the ability to interpret complex data into compelling insights.
• Ability to assess priorities and balance resources across a list of products
• Proven ability to establish collaborative partnerships with internal stakeholders.
• High degree of literacy and presentation skills

Location: This position can be hybrid in office 3-4 times per month (NC, NY, or MA)

GJC Level: I6 (for internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.