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Senior Digital Marketing Manager

PARS International Corp, New York, NY USA

Work at PARS International Corp

Salary: $85 - $110k total compensation, commensurate with experience, Hybrid Work From Home / In the Office Healthcare plan 401K

Salary min: $80,000

Salary max: $110,000

Level: Experienced (Non-Manager)

Duration: Full-Time


The Senior Digital Marketing Manager will lead a growing team of marketing professionals, develop strategy, and implement marketing systems, plans and content in support of companywide sales goals, new business development and client initiatives. This role will work closely with internal stakeholders, clients, and external vendors to maximize performance across paid and owned marketing channels. This is an amazing opportunity to grow digital marketing capabilities at one of the media industry’s most trusted partners.

This role with be hybrid (some remote and some in-office)

Ideal Candidate Requirements:

  • Bachelor's degree and at least 5 years of experience in digital marketing
  • Strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing
  • Experience conducting analysis using web analytical, a/b testing, and affiliate management tools/platforms
  • 3+ years of web project management/design experience
  • Excellent communication and interpersonal skills
  • Organized and goal-oriented
  • Ability to challenge status-quo and drive innovation
  • Knowledge of and experience in the media industry a plus

Responsibilities:

  • Identify and implement opportunities to enhance performance, cultivate new growth opportunities and optimize ROI
  • Leverage experience with affiliate/partnership marketing, digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing
  • Contribute to internal process improvements
  • Manage the daily execution of campaigns and initiatives
  • Contribute to internal process improvements
  • Document project implementation requirements
  • Manage relationships with clients, customers, and strategic partners
  • Execute other marketing campaigns and programs as needed
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Design, build, and maintain social media presence
  • Contribute to marketing effectiveness by identifying short-term and long-range opportunities
  • Provide regular reporting and analysis on channel performance and implement the tools and platforms needed to evolve to omni-channel marketing
  • Responsible for managing affiliate and partnership marketing relationships and overseeing campaigns through all phases of conception, launch and roll out, including negotiation of partnerships and media buys, creative development, trafficking, reporting, analysis, and optimization

Technical Expertise:

  • Salesforce CRM
  • Marketing Automation Software (Salesforce, Pardot, Hubspot)
  • B2B Contact & Account Data Analytics (Dun & Bradstreet, Zoominfo, LinkedIn)
  • Landing Page Creation and Optimization
  • Email Marketing Design, Optimization & Testing
  • Google Analytics, AdWords & Youtube Ads
  • Interactive Data Visualization
  • Wordpress & WooCommerce
  • HTML, CSS & Javascript

About PARS International Corp

Established in 1994, PARS International specializes in content management, copyright permissions and trademark licensing for a diverse and growing array of well know and established publishers and media partners. Based in New York City, we are an energetic and innovative group that excels at creative problem solving - linking our partners content to marketers who want to use it in advertising, marketing and promotional material ranging from print and online to broadcast, out of home, direct mail, email and CRM. We have a strong presence in media and educational publishing, textbooks video and TV/film. There’s a good chance you see our work on a daily basis. We’re the best kept secret in media, marketing and advertising!

PARS International Corp