Variety: Junior Content Specialist

Penske Media Corporation, Los Angeles, CA USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Hourly + Benefits + 401-k

Level: Entry Level

Duration: Full-Time

Variety: Junior Content Specialist

Variety is currently looking for a savvy Junior Content Specialist to help drive video optimization across our top digital channels. This is an hourly role and is based in our LA office.

Working closely with the video and editorial teams, the Content Specialist will execute a strategy that is not only engaging but also in line with the brand’s image and objectives. The ideal candidate would have some experience in this area. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.


Cut and prep photo requests for staff

Build photo galleries and lists

Plan and execute a content strategy that drives high engagement

Manage the distribution of content across all channels

Update video channels daily

Work with other departments on various projects and responsibilities

Collect, monitor and analyze social and website metrics, and make improvements accordingly


Photoshop proficiency

Current knowledge of SEO, web traffic analysis, and social media optimization

Excellent team skills: communication, organization, collaboration

Ability to organize and track all aspects of multiple projects to completion

Positive attitude, highly motivated to take on projects and improve our websites

Experience with Google Analytics a plus

Should also be able to work independently and have the drive to self-teach as needed


Now celebrating its 115th year anniversary, Variety is the seminal voice of the entertainment industry. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits.


PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

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