IndieWire: Ecommerce Edito

Penske Media Corporation, Remote, Work from USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Experienced (Non-Manager)

Duration: Full-Time

IndieWire: Ecommerce Editor

IndieWire seeks a tirelessly motivated Ecommerce Editor to lead all affiliate marketing content creation on the site and drive significant revenue. This role requires a seasoned journalist who can think like a marketer. This is a sleeve-up role for someone who wants to build an ecommerce business from the ground up. This role can be based in Delaware, New York or California.


  • Serve as editorial director of all ecommerce offerings on IndieWire: that means being responsible for idea-generation of stories, the writing of those stories, and producing the affiliate links for them, plus commissioning, assigning, and editing the ecomm stories from a dedicated freelancer.
  • Maintain editorial calendar of ecomm stories, working closely with the heads of news, film, and TV to make sure that stories commissioned fit within existing editorial offerings.
  • Closely collaborate with IW's editorial leaders to integrate affiliate links in non-ecomm stories and generate those links for them when necessary.
  • Consult daily with PMC's SEO team to optimize planned stories.
  • Strategically update pre-existing ecomm articles to accumulate SEO authority.
  • Work with other editorial staff to collect ideas for film technology-focused stories (cameras, editing software, etc.) for our industry-focused audience.
  • Provide weekly revenue reports, broken down by platform/stream.
  • Ensure that ecomm on IndieWire is as engaging editorially as any other pieces on IndieWire and lives up to the site's editorial standards.


  • Write at least 12 ecomm articles per week, plus edit five or more stories from a freelancer.
  • Consistent, demonstrated traffic growth for all ecommerce.
  • Hit robust volume, traffic, and revenue targets.


  • Must have demonstrated understanding of affiliate marketing, including the ability to pull links from affiliate networks, negotiate commission rates and liaise with affiliate partners
  • A history of journalistic excellence covering film and TV at publications of three million monthly visitors or higher, with 5+ years of experience.
  • A profound understanding of the ins-and-outs of film and TV from both a consumer-facing and industry-facing perspective, high-brow, low-brow and in between – from “Bridgerton” to Bergman, from the Best Professional Grade Movie Cameras Under $5,000 on Amazon to Best Star Wars Gifts.
  • A minute attention to detail, including following specific best practices that directly impact our traffic.
  • An ability to set your own hours, with the understanding that workload corresponds to meeting revenue targets.
  • Demonstrated ecomm experience with specific revenue wins that can be verified.

About IndieWire
IndieWire is the leading digital brand devoted to curating, reporting, and celebrating the best in film, TV, and entertainment. Branded the “online heartbeat of the world’s independent film community” by Forbes and dubbed “best indie crossroads” by film critic Roger Ebert, IndieWire is a two-time winner of the Webby Award for best entertainment website. IndieWire launched in July 1996 and in January 2016 joined Penske Media Corporation’s portfolio of leading global media brands.


PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

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