Variety: E-Commerce Writer

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Experienced (Non-Manager)

Duration: Full-Time

Variety: E-Commerce Writer

COVID-19 HIRING UPDATE: We have transitioned to a remote work model and are continuing to hire during this time. This role is expected to begin as a remote position. We appreciate these are unprecedented times and will work closely with you, taking into account your individual circumstances.

Variety is hiring an E-commerce Writer to create shoppable content. You’ll also be writing in-depth reviews on some of the latest products to hit the market. The ideal candidate will have experience writing e-commerce content as well as a demonstrated interest in covering consumer tech, fashion and entertainment. Experience with affiliate networks and link tracking platforms preferred and is a major plus.

A knowledge of pop culture is a must. This includes — but is not limited to — television, movies, theater, music, video games and more. The ideal candidate eats, breathes and sleeps entertainment. They can explain the gitchy release of “Cyberpunk 2077” just as easily as they can unwind the complicated backstory behind the lyrics of “Drivers License.” Our e-commerce writer will need to take that knowledge and intersect it with organic and trusted recommendations for consumer-based articles.

The E-Commerce Writer must also have an appreciation for the Variety voice and be comfortable writing well-researched recommendations that feel appropriate for the Variety reader. Knowledge about what’s currently popular on the retail-scene is also crucial. You know what the next “Always Pan” is and what’s coming next.

This prospective writer should be bursting with great pitches for product reviews and roundups that are a perfect fit for Variety’s audience. This person must also have the ability to create snappy copy that incorporates general SEO best practices. The ability to juggle multiple projects at once is key, as is the ability to turn around quick, concise articles timed to breaking news (I.e. new product announcements or launches).

We’re looking for a writer with a keen attention to detail who’s deadline-oriented and can create content start-to-finish in our CMS.


  • Write and produce 10-15 pieces of shoppable content roundups per week, featuring the latest products that will resonate with the Variety reader
  • Update existing content ensuring latest product launches and trends are reflected
  • Work closely with the managing editor and e-commerce team to prioritize a mixture of content updates and new assignments while meeting daily and weekly deadlines
  • Develop relationships with PR reps in the industry
  • Attend local and national industry events, as needed, to offer live coverage


  • Minimum of 2-3 years of professional experience in digital media, preferably in e-commerce
  • The ability to work independently, extremely detail oriented and thrives in a fast-paced, deadline-oriented environment
  • Successful and current relationships with key PR people in the market a plus
  • Daily experience working within a CMS (familiarity with WordPress preferred)
  • Proficiency with Photoshop or other image editing software

About Variety:

Now celebrating its 115th year anniversary, Variety is the seminal voice of the entertainment industry. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

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