VIBE: Social Media Manager

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Experienced (Non-Manager)

Duration: Full-Time

VIBE: Social Media Manager

COVID-19 HIRING UPDATE: We have transitioned to a remote work model and are continuing to hire during this time. This role is expected to begin as a remote position. We appreciate this is unprecedented times and will work closely with you, taking into account your individual circumstances.

Since the early ‘90s, VIBE has been an authoritative voice, celebrating and reporting on the Black experience and its multi-cultural impact on Music, TV/Film, Fashion, and Lifestyle. VIBE is about the message, the mood, and the movement that informs and inspires the masses.

We are seeking a seasoned Social Media Manager to convey VIBE’s tone and strengthen audience engagement across our social media feeds. This highly motivated self-starter has a passion for audience growth, spotting trends, and increasing the brand’s visibility. They are practically obsessed with the world of social media yet know a thing or three about best practices for SEO and SMO. For them, every post is a timely opportunity to spark conversation or tell an interesting story with a consistent brand aesthetic. This position is for a flexible team player who can perform in a fast-paced environment and understands that breaking news, award show, and live event coverage isn’t limited to the hours of 9 to 5.

The full-time Social Media Manager will be based in the New York City area. Manager will report to the Executive Editor and Editor-in-Chief.


  • Post and schedule content on VIBE-owned channels: Facebook, Twitter, Instagram, and YouTube
  • Engage with followers to drive conversation and increase website traffic
  • Moderate member conversations, including user-generated comments and spam
  • Plan and maintain VIBE’s social media content calendar around cultural anniversaries, major events, and milestones
  • Develop and execute social media strategies around editorial features, tentpoles, and branded/sponsored content
  • Utilize data analytics to report on overall community engagement and strengthen KPIs
  • Collaborate with photo editors, graphic designers, video team on native content executions
  • Leverage social media sentiment to identify brand opportunities and alert editorial team on trending topics


  • 3-5 years of experience producing digital content for a major outlet or newsroom
  • Solid understanding of VIBE’s history and how to engage with a multi-generational audience
  • Strong familiarity with each platform’s insights and publishing features, including third-party management tools
  • Strategic thinker who can translate and promote editorial content on social media in a creative, fresh, and engaging way
  • Keen eye for detail, copy grammar errors, typos and brand voice
  • Strong knowledge in music (hip-hop and R&B) and Black/pop culture
  • Adobe Photoshop experience a plus
  • Journalism and marketing background preferred

About VIBE:

Founded by Quincy Jones in 1992, VIBE is a music, entertainment, fashion, and lifestyle platform that tackles topics within the urban community while pushing the conversation and cultural needle forward. With a diverse, global audience and a 28-year-plus legacy, VIBE stands as one of the leading and credible voices featuring expertly written and curated editorial within the media industry.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

Want to learn more about Penske Media Corporation? Visit Penske Media Corporation's website.