Rolling Stone: Social Media Manager
Penske Media Corporation, New York, NY USA
Content is the cornerstone to all we do, and our audience is why we do it.
Salary: Base + Benefits + 401-k
Level: Manager (Supervisor)
Rolling Stone: Social Media Manager
The person who joins our editorial team will be dedicated to conveying the voice of the Rolling Stone brand across all subject areas – music, culture, politics, entertainment – and manage the flow of news and stories during a 24/7 news cycle. The Social Media Manager is responsible for developing audience growth on social channels, managing various social feeds – Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Pinterest, etc. – along with strategizing ways to increase brand presence in a constantly changing media environment. You will bring the latest insights, trends and best practices to the organization as they relate to our dedicated readers while also expanding an audience that intersects with pop culture and politics. In addition, this role works closely with our sales and marketing team as we continue to develop the business side of the social platforms.
- Manage, schedule, and post on social media platforms such as Facebook, Twitter, Instagram, TikTok, LinkedIn, etc
- Coordinate with editorial, video, and sales departments for rollout strategies
- Pull and analyze social data
- Monitor social trends and identify opportunities to innovate our strategy
- Cover live events as needed
- Identify opportunities to recirculate evergreen content
- 3-5 years of experience managing social media accounts for a brand or publisher
- Attention to detail and an intuitive understanding of how people interact with content on different social platforms
- Ability to identify how content should be formatted for individual platforms
- Ability to organize and keep track of requests
- Experience with social media management tools (SocialFlow, Sprout Social, Creator Studio, etc)
- Basic photo/graphic/video editing skills a plus (Adobe Suite)
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About Rolling Stone:
Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and event marketing. Rolling Stone provides “all the news that fits” to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day.
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, TVLine, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit www.PMC.com.
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone, Deadline.com, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.
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