PMC: Data Sales Planner
Penske Media Corporation, New York, NY USA
Content is the cornerstone to all we do, and our audience is why we do it.
Salary: Base + Benefits + 401-k
Level: Entry Level
PMC: Data Sales Planner
Penske Media Corp. (PMC’s) ATLAS Data Studio is adding to staff and we will train. ATLAS Data Studio is a proprietary first-party data strategy engineered to deliver unparalleled insights to brand partners. ATLAS Data Studio will optimize and connect learnings across the publisher’s entire portfolio of brands spanning music, entertainment, fashion, luxury, art, women’s interests and more.
In this entry-level position with strong growth opportunities, the ATLAS Data Studio team will train this employee to assist in the development of PMC’s Global Data Strategy.
The Data Sales Planner will receive training to:
- Organize and own audience segment development and strategic media planning
- Analyze audience data to develop insights and recommendations
- Work within our CDP platform to develop actionable insights and dashboards
- Liaise with Ad Ops and Programmatic Operations teams to properly forecast inventory
- Assist and sometimes oversee A/B testing to gather data points that align with PMC Data Strategy
- Assist with media deck creation/data pulls
- Partner with commercial teams across the organization to assist with general audience segmentation and targeting requests
- Assist in technical and data integrations. Act as primary point of contact for data partners and vendors
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, The Hollywood Reporter, Rolling Stone, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, Vibe, BGR, ARTnews, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation and its iconic brands, please visit www.pmc.com.
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone, Deadline.com, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.
Want to learn more about Penske Media Corporation? Visit Penske Media Corporation's website.
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