IndieWire: Social Media Assistant (Full-Time Temporary)

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Paid Hourly

Level: Entry Level

Duration: Freelance

IndieWire: Social Media Assistant (Full-Time Temporary)

IndieWire is hiring a New York or Los Angeles-based Social Media Assistant to help maintain and expand the brand’s suite of social media accounts. This role requires a social media-savvy individual with sharp writing skills, knowledge of the Film and TV industries and related trends, and a keen visual eye.

You will be responsible for assisting the Senior Social Media Manager in supporting IndieWire on Facebook, Twitter, Instagram, LinkedIn, and other channels. You’ll pitch creative ideas for interactive social initiatives and story promotion and pick up news stories in real time to share on social. Basic graphic design skills are a major plus, as you will assist in creating images for the site and social feeds.

The ideal candidate is a self-starter who can quickly learn the tone and flavor of the IndieWire brand, and has a deep understanding of how to translate stories to social networks. Key to your success is consuming social media with an eye toward tracking entertainment trends, paired with the ability to recognize when a swell in online chatter could point to the opportunity for a story.


Assisting the Senior Social Media Manager in writing, editing, and posting content published on across the brand’s social media accounts.

Updating/pitching ideas for interactive and visually engaging content rollouts

Copywriting and calendar creation.

Work with the Manager to build monthly analytics reports to measure social growth/performance.

Based on social insights, pitch on-site editorial content that could expand engagement and audience.

Identifying news pegs and opportunities to promote archival news stories, interviews, and videos.

Additional duties as assigned by the direct manager.

Job Requirements:

Bachelor’s Degree, preferably in Journalism, Communications, or Marketing

2-3 years of experience in social media required

Deep knowledge of Facebook, Twitter, Instagram, TikTok, and Pinterest

Familiarity and experience with Canva and Adobe Creative Suite (InDesign and Photoshop)

Willing to work some nights and weekends to cover awards shows and live events.

Strongly Desired:

Demonstrated passion for social media and audience acquisition.

Proven ability to grow a loyal following on social media.

Strong graphic design skills.

Demonstrated taste and judgment

An eye for aesthetics that can strengthen IndieWire’s visual brand.

About IndieWire:

For over 25 years, IndieWire has been covering the business and art of entertainment. With the respect of film and TV creators, executives, and passionate fans alike, IndieWire is known for being ahead of the curve with a unique editorial voice that combines in-depth industry reporting and analysis, breaking news, and its best-in-class Oscars, Emmys, and crafts coverage. IndieWire began in July 1996 as an online chat room and evolved to become one of the earliest online entertainment news outlets. As IndieWire grew, its coverage expanded beyond film festivals and the independent film industry to include all aspects of Hollywood and the expanding universes of TV and streaming and has continued to do so since being acquired by Penske Media Corp. in 2016.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, TVLine, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

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