PMC: E-commerce SEO Specialist

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Experienced (Non-Manager)

Duration: Full-Time

PMC: E-commerce SEO Specialist

Penske Media Corporation (with leading content brands such as Variety, WWD, Deadline, Rolling Stone,, and more) is looking for a multi-talented candidate to work with writers, editors, product managers and web developers to manage the e-commerce SEO strategy for This position can be based in either our West LA headquarters or our Midtown Manhattan offices.

This position will report to a senior level SEO manager and work closely with the editorial leadership at Spy to optimize commerce focused content on a daily basis. In this role, the E-Commerce SEO Specialist will make a direct impact to the bottom line of some of the most iconic brands.



  • Drive e-commerce SEO strategy for This role will also support ecommerce efforts for other PMC brands as needed.
  • Work closely with Spy content creators to maximize the search traffic potential for each piece of e-commerce content published to the site.
  • Conduct e-commerce keyword research to inform content strategy
  • Educate and provide regular feedback and recommendations on headlines, image tags, meta tags, URL structure and related aspects of SEO
  • Conduct competitive analysis and inform editorial teams on current market trends
  • Provide ongoing reports to editorial leadership related to search traffic, rankings and user acquisition


  • Analysis and implementation of best practices for on-site SEO including: site taxonomy and architecture, URL structure, internal linking structure, XML sitemaps, duplicate content, meta data, structured data, redirects and more
  • A working knowledge of WordPress
  • Document e-commerce SEO guidelines/best practices and educate in-house teams to keep the latest SEO techniques top of mind.
  • Stay abreast of notable search product updates, changes to the Google algorithm, related industry trends and SEO techniques
  • Have a working knowledge of the rules around visibility in feature snippets, the news carousel and ecommerce content


  • Minimum 2-3 years of e-commerce related work experience
  • Demonstrated results increasing site rankings and search traffic
  • Experience with SEO analysis pertaining to keyword trends and performance
  • Self-motivated individual with strong communication and time management skills
  • Must be detail orientated with the ability to multi-task in an ever changing environment
  • Analytically focused with the ability to recommend and implement optimization from review of performance data.

It’s all About You

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

Want to learn more about Penske Media Corporation? Visit Penske Media Corporation's website.