PMC: Business Development Analyst

Penske Media Corporation, Los Angeles, CA USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Entry Level

Duration: Full-Time

PMC: Business Development Analyst

PMC is currently looking for a Business Development Analyst to join the programmatic team who will analyze large data sets and find actionable insights for the team in order to find new opportunities for revenue growth. This role reports to the Programmatic Operations Manager in our Los Angeles headquarters.

The ideal person will be a strong problem-solver who can tackle any unexpected item that may arise. Daily responsibilities will also require continually optimizing the ad stack, price floor strategies, and SSP (Supply-Side Platform) partner management.


  • Analyze data sets in excel and Looker (data visualization platform) to identify insights for the yield team.
  • A/B test and optimize flooring strategies for our inventory.
  • Monitor revenue across PMC’s portfolio to ensure that the team is on pace to hit monthly/quarterly goals.
  • Provide weekly performance updates/insights to the executive team.
  • Work directly with SSP partners to identify and execute optimization opportunities.
  • Manage all ad operations work for the programmatic team within GAM (Google Ad Manager).
  • Collaborate with the Programmatic Sales team to execute their Private Marketplace deals and identify incremental revenue opportunities with existing clients.
  • Assist with month end P&L and ad hoc reporting requests for the programmatic team.


  • Experience with using analytical tools – Excel, Looker. Proficiency with Pivot Tables a plus.
  • 1-2 years of experience in Digital media. Experience in Programmatic, Social (Facebook, Twitter, Snap) a plus.
  • Basic understanding on the programmatic ecosystem SSP (supply side platform), DSP (Demand Side Platform), GAM (Google Ad Manager), etc
  • Excellent communication skills. Must be comfortable in a client facing role and account management.
  • Basic knowledge of ad operations
  • Ability to identify issues and opportunities to come up with strong plans of actions.
  • Must be comfortable working on multiple projects concurrently.

It’s all About You

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

Want to learn more about Penske Media Corporation? Visit Penske Media Corporation's website.