PMC: Associate Manager, Digital Marketing

PMC: Associate Manager, Digital Marketing

Penske Media Corporation, whose award-winning content across more than 23 media brands attracts a passionate monthly audience of more than 310 million, is looking for a talented and results-oriented Associate Manager, Digital Marketing to join our highly collaborative audience development team in NYC or LA. The role will help develop and execute e-commerce and email acquisition campaigns across PMC’s portfolio of sites in conjunction with a variety of brand and corporate stakeholders including but not limited to Editorial, Analytics, Product, and Revenue Operations.

Responsibilities:

• Create and execute organic marketing campaigns to support e-commerce and email acquisition that deliver measurable results
• Devise and manage successful paid marketing campaigns to support e-commerce and email acquisition including but not limited to Social, Search, Email and other paid partner channels
• Communicate and collaborate with Commerce, Design, Audience Development, and key brand stakeholders to develop new campaign imagery, copy, and overall seasonal campaign strategies
• Drive incremental revenue by uncovering new marketing opportunities within the portfolio and developing new strategies to promote product categories or key items
• Perform quantitative and qualitative analyses to measure campaign success; must be willing to dive deep into the numbers in partnership with the Analytics team to identify trends, uncover key insights and make actionable recommendations based on specific campaign KPIs
• Analyze partner performance, maximize partner revenue generation, and ensure sustainable high-impact results

Requirements:

• 1-3 years in a similar role preferably at a Media/Entertainment company, retailer or start-up

• Understanding of Social, Display, Search, Email and down-funnel performance for digitally focused acquisition marketing campaigns
• Ability to analyze, interpret data, and use insights to inform marketing campaigns and make recommendations
• Keen interest in learning about new technologies and implementing new digital tools and processes; comfort with experimentation and spinning things up from scratch

• Strong organizational, time management, and prioritization skills with high attention to detail

• A strong communicator with a can-do, positive attitude and a strong desire to get things done

• Comfortable managing multiple projects in a fast-paced and dynamic working environment
• Familiarity with Looker, Google Analytics, Salesforce Marketing Cloud, and Facebook Ads Manager a bonus but not required

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, The Hollywood Reporter, Rolling Stone, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, Vibe, BGR, ARTnews, Fairchild Media, and Spy.com, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation and its iconic brands, please visit www.pmc.com.