Variety: Sales Planner

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Entry Level

Duration: Full-Time

Variety: Sales Planner

Variety is looking for a Sales Planner to join the Strategic Partnerships team. The Ideal candidate has experience creating and monitoring client campaigns across digital platforms and social media, is well-versed with Excel and familiar with analyzing campaign reporting. The Sales Planner will create thoughtful and compelling sales programs for clients across the consumer, International, film, and TV verticals, monitor individual advertising campaigns, analyze campaign data/metrics, and provide clients with insights regarding campaign performance.

This role can be based in either NYC or Los Angeles and reports to the Senior Manager of Sales Planning & Marketing.


  • 1-2 years of experience in digital advertising/media at an agency or media/publishing company
  • Strong communication skills with both internal stakeholders and external clients
  • Ability to manage multiple projects simultaneously with great attention to detail


  • Build strategic media plans for client RFPs (Request For Proposals) and proactive sales pitches (work with marketing lead on submission decks and other sales materials)
  • Supplement RFPs with relevant audience and competitive data from Comscore, MEMRI, Quantcast, Google Analytics, and MediaRadar
  • Manage all client assets/tags and work with AdOps to ensure successful campaign launches
  • Manage digital campaigns, monitor campaign delivery, flag for any necessary optimizations (all digital placements, e-blasts, social, content, etc.)
  • Take campaign screenshots daily and send to clients
  • Analyze end-of-campaign data for key insights (work with marketing lead on client recap deck)

It’s all About You

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.


Now celebrating its 116th year anniversary, Variety is the seminal voice of the entertainment industry. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits.


PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

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