SheKnows: Commerce Editor

Penske Media Corporation, New York, NY USA

Content is the cornerstone to all we do, and our audience is why we do it.

Salary: Base + Benefits + 401-k

Level: Experienced (Non-Manager)

Duration: Full-Time

SheKnows: Commerce Editor

The Commerce Editor will be a key member of SheKnows’ editorial team, working closely with the Commerce Manager to lead the strategy for the site’s e-commerce efforts. The ideal candidate will have experience creating product-driven content for women (specifically moms), as well as experience in digital publishing, including SEO best practices and how to package content for multiple distribution platforms. Success in this role requires an impeccable knowledge of products/retailers across a wide array of categories, and a demonstrated understanding of how to drive affiliate revenue while adhering to SheKnows’ voice, taste level and visual aesthetic.


  • Write approximately 5 shoppable stories per day in the parenting, food and lifestyle and home décor categories that drive traffic and conversions
  • Report on and improve shopping content performance by reviewing key metrics related to traffic, orders, gross sales and net commission
  • Work with staff editors to optimize shoppable editorial content for affiliate revenue
  • Manage, assign and edit full-time E-Commerce Writer and freelance writers as budget allows
  • Oversee strategy and lead efforts for Amazon Partner Program, sponsored affiliate campaigns and other similar vendor programs
  • Use data and past performance to create attack plans for key e-commerce events such as Black Friday, Prime Day, Nordstrom Anniversary Sale and more
  • Update and optimize existing top-performing shoppable content and gift guides
  • Liaise with in-house designer to conceptualize original artwork and product collages
  • Meet with brands and represent SheKnows at events when appropriate


  • 3–4 years of professional writing experience, with at least one year working on e-commerce stories
  • A demonstrated understanding of the modern woman's shopping space, including trends and brands across beauty, parenting, food and lifestyle
  • Exceptional skills in writing and packaging content through an inclusive, body positive, pro-woman lens
  • Well-versed in digital and affiliate strategy, analytics and SEO best practices

It’s all About You

At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.

About SHE Media:

As a top 10 lifestyle media network reaching over 80M monthly visitors, SHE Media focuses on the power of content to move our culture forward through the celebration of passion and purpose.

We believe that media companies can and should be a force for good in the world. Ranging from food and family to health, career and entertainment, our rich collection of content is curated from thousands of diverse sources. Comprised of a community of creators and hand-picked publishers within the SHE Media Partner Network and the flagship brands, SheKnows, BlogHer, STYLECASTER and Soaps, we produce digital and live media content that connects and inspires millions.

SHE Media’s BlogHer is home to the leading content and live media event platform for women entrepreneurs and creators. With a mission to provide economic empowerment to all women, the SHE Media Partner Network represents a community of 5K curated independent publishers and social content creators, providing the foundation for a scalable, sustainable economic model for entrepreneurs and small businesses.

SHE Media is also the creator of innovative platforms that include: SheKnows Hatch, an award-winning video series featuring Gen Z-generated content; and BlogHer's Voices of the Year, honoring powerful, culture-shifting women across industries. Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles, and Chicago. Follow SHE Media on Facebook, Twitter, Instagram and LinkedIn.

Source: ComScore, July 2021

About PMC:

PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

Penske Media Corporation

Want to learn more about Penske Media Corporation? Visit Penske Media Corporation's website.