Sr. Planner, Emerging Media (Paid Search and Social)

THIS POSITION is 90% REMOTE, BUT CANDIDATE WILL NEED TO BE FLEXIBLE TO COME-IN ON AN AS NEEDED BASIS. ALSO, CANDIDATE WILL NEED TO BE VACCINATED AND SHOW PROOF FOR ON-SITE.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Sr. Planner, Emerging Media. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you would be responsible for the development and implementation for both national and local media campaigns.

PETROL’s Definition of Emerging Media: any auction-based platform that is self-serve and requires manual campaign set up, monitoring and optimizations (i.e. TikTok).

RESPONSIBILITIES

• General
  • Demonstrate full understanding of Client’s businesses as basis for all future work
  • Develop, grow, and maintain relationships with internal teams and external partners.
  • Have a general understanding of the dynamic digital ecosystem (search, social, native, display) and how channels work together.
  • Work closely with media team members (Directors, Supervisor, Sr. Planners, Analyst).
  • Seek, investigate and actively pursue innovative communications opportunities specifically in the biddable, emerging media marketplace.
• Search & Social Strategy/Planning/Research/Ad copy (30%)
  • Actively manage biddable formats and campaigns to the clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
  • Conduct and Compile research on targeting and for campaigns as needed
  • Learn best practices and strategies in biddable formats including paid social (betas, ad network updates, innovation opportunities, etc.).
  • Understanding of the asset and ad copy creation process in relation to the campaign objectives.
  • Contribute to ad copy creation for biddable campaigns as needed.
• Campaign setup - Planner (20%)
  • Learn the full campaign set up process including pixel set up, DCM and UTM tracking, creative uploads, ad creation and trafficking.
  • Compile UTM tracking links needed for media plans.
  • Work closely with each media planner to keep track of pending items needed from our creative team or from the client to execute campaigns (assets, copy, URLs, tracking, etc).
  • Work with clients to connect ad accounts, MMP, mobile apps, CRM for campaigns as needed.
  • Take ownership of set up, execution, QA of campaign plans.
• Management, Optimization and Reporting (20%)
  • Stay on top of campaign pacing and delivery at least twice a week
    • Check and optimize on targeting and ad performance.
    • Add additional creative or ad copy to active campaigns when applicable.
    • Review and communicate campaign performance regularly, helping to issue written and graphic reports and verbal updates to client and team.
  • Compile screenshots for proof of work.
  • Compile and analyze paid social & search media analytics performance reports on a campaign basis.
  • Lead tagging and optimization of multiple campaigns through in-depth retrieval, evaluation and analysis of client results, making strategic recommendations for improvements.
  • Collaborate with clients and internal teams to understand client objectives and measurements for success.
  • Read graphs and charts, along with the ability to analyze large sheets of data.
  • Identify trends in data and provide insights for the team.
  • Understand measurement and tracking methods to achieve campaign KPIs, including pixel implementation or an understanding of, across Google suite and services.
  • Understand performance metrics for advertising and landing pages and how they relate to campaign and client objectives.
• Media Account Management and Leadership (30%)
  • Along with AMD and Media Director, help lead strategy for Paid Search, Social and other emerging media platforms with clients.
  • Help present media plans and reports to clients.
  • Check for accuracy, timeliness and quality of all biddable media plans and campaigns.
  • Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways.
  • Think of new solutions to your work / client challenges.
  • Create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work.
  • Update internal teams on status of all client projects as it relates to the biddable marketplace.

QUALIFICATIONS

• Understanding of Paid Social Media platforms and Google Ads required.
• Traditional and digital planning experience is a plus.
• Strong attention to detail.
• Working knowledge of Video Game space and marketing is a plus.
• Bachelor’s Degree or higher plus Advance computer knowledge (Excel, PowerPoint).
• Problem solver with the ability to develop creative solutions.
• Strong Excel and data visualization skills.
• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests.
• Strong organizational and project management skills with the ability to work both independently and as part of a team on multiple projects.
• Strong interpersonal, written, and verbal communication skills.
• Sense of urgency in responding promptly to client and internal requests.

All final candidates must complete and pass a background check

While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

The company is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.