Director of Social Strategy

Job Title

Director of Social Strategy

Department

Social Media

Employment Type

Full Time

Minimum Experience

Experienced

Salary

$100K - $125K, annual

NO CALLS PLEASE

THIS IS A HYBRID POSITION. ALL FINAL CANDIDATES NEED TO BE VACCINATED AND SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN OFFICE. IN-OFFICE WILL TYPICALLY BE ONCE-A-WEEK OR ON AN AS NEEDED BASIS.

PETROL, a leading full-service advertising agency specializing in marketing for some of the biggest brands in tech products, sports, video games, and esports—among many more—is seeking an experienced Director of Social Strategy to join our growing team. With dedicated internal Marketing Strategy, Creative, Media, and Social Media departments, we regularly develop fully integrated global marketing campaigns for some major brands across genres. Our award-winning Creative team has developed visual identity, motion graphics, AV, digital, and social campaigns for some of the most recognized franchises in the world, and our Media team manages media campaigns for some of the top selling games year after year.

Director of Social Strategy is responsible for overseeing and strategically guiding social media campaign initiatives across a variety of clients. They must have experience with a strong understanding of the client’s business, industry, organizational trends, social trends and consumer social behaviors in order to lead with relevant social marketing solutions.

The Director of Social Strategy will be called upon to independently structure and scope social marketing strategy, content, community management, campaigns, creative ideas and analytical reporting. This individual will work closely with leaders across various practices as well as the account teams and the client to identify brand and project objectives.

Experience with social campaigns in the gaming or entertainment industry is required.

Responsibilities

• Be well versed with major social marketing information sources, show expert proficiency in social marketing strategy responsibilities, technological advancements and channel familiarity
• Actively follow and apply learning’s from the social marketing industry, digital marketing best practices, and associated consumer behaviors
• Serve as a social strategy expert representing the Agency and providing mentoring and leadership across the business.
• Provide thought leadership and strategic frameworks to deliver against defined client business objectives and develop unique point of views.
• Proactively work with account service teams to identify and scope client extension work, including the development of long term social retainers and innovation
• Manage and grow social communities, outreach and influence.
• Collaborate with clients and their partner agencies to develop clear business objectives, high impact social marketing initiatives
• Identify and analyze trends in consumer behavior within social media and leverage this to drive new business opportunities
• Ability to lead complete projects including client presentations and educated representation of ideas.
• Support Social practice leadership to develop industry-relevant POVs and provocative Thought Leadership
• Identify and cultivate new business opportunities by pitching creative campaign ideas that align with client’s business, consumer and brand objectives

Required Qualifications

• Bachelor’s Degree
• 5+ years of marketing experience with a concentration on Social
• Knowledge and passion for the social space, including, but not limited to Facebook, Twitter, Instagram, Reddit, Tumblr, YouTube, blogs, etc. and additional/new social platforms as they emerge
• Excellent communication skills with the ability to present information in spoken, written or visual form to a variety of audiences, from the internal team to client executives
• Ability to effectively present complex data in easy to understand terms and reports
• Eclectic approach to problem-solving with the ability to be both rigorously analytical and intuitively attentive
• Expertise in social tools: BrandWatch, SocialFlow, Facebook and Twitter Analytics or comparative tools
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge,
• skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and climb or balance. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and color vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.

For more information about the company, please visit www.petrolad.com