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Associate Manager - Random House

Penguin Random House, New York City, NY

Home of the world’s best books.

Duration: Full-Time


Associate Marketing Manager, Crown Publishing, Currency and Hogarth

The Random House Publishing Group is seeking an experienced, creative, and enthusiastic marketer to join the Crown Publishing, Currency and Hogarth imprints. Reporting directly to the VP Director of Marketing, you will lead innovative consumer-facing campaigns, as well as partner on overall group strategies, to bring the imprints’ publications to the largest possible readership. This is an exciting opportunity to work across Crown and Currency’s renowned non-fiction lists, as well as Hogarth’s distinguished literary fiction and key non-fiction titles.
The Associate Marketing Manager will be hands-on in the creation and execution of customized campaigns to drive discovery and engagement for a rich assortment of authors shaping the cultural and literary conversation and effectively communicate plans and shared goals with authors, agents and all internal teams, working closely with Publishing, Editorial, Publicity, Sales, Analytics, as well as Copy, Design and Media Buying, as part of the larger Random House Integrated Marketing Team.

Responsibilities:

* Creates and leads innovative title-marketing campaigns based on market data and consumer trends for upcoming publications, across a roster of major non-fiction and literary fiction titles
* Collaborates closely with authors and their larger teams to drive strategy and maximize campaign effectiveness (including development of digital content, timelines and integration across author’s social media/related platforms)
* Devises influencer marketing campaigns, custom audiences, and organizational and company cross-promotions to activate word of mouth and digital activations, that drive sales
* Works with Director of Marketing to effectively share goals for each title, with Authors, Publishing, Publicity, Sales, and the larger Integrated Marketing team
* Manages title-marketing strategies, advertising campaigns, analytics, and budgets in order to maximize revenue and profitability
* Establishes relationships with third party partners and related media platforms for partnership opportunities, as well as larger group initiatives


Requirements:

* A history in book promotion or related media (magazines, music, film, etc)
* An experienced background with multi-cultural marketing a plus
* Strategic and creative thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns from strategy through end-product
* Superb communication skills with talent to speak fluently and effectively with top authors and key stakeholders
* Collaborative, curious reader across areas, detail-oriented, organized, and self-motivated
* Excellent organizational skills with the ability to multi-task, prioritize and manage a busy inbox with timely follow-up skills
* Ability to set and meet goals under an established budget
* Highly proficient with MS Office suite with an ability to learn new applications
* Familiarity with Photoshop / InDesign a plus

About Penguin Random House

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.

Penguin Random House

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