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Associate Backlist Marketing Manager, Audience Development, Knopf Doubleday

Penguin Random House, New York, NY

Home of the world’s best books.

Duration: Full-Time


Associate Backlist Marketing Manager, Audience Development, Knopf Doubleday
The Knopf Doubleday Publishing Group, a division of Penguin Random House, has an excellent opportunity for an Associate Marketing Manager to work with our iconic, best-selling, and award-winning backlist of titles. Knopf Doubleday is a storied leader in commercial and literary publishing and home to some of the most iconic authors in the world, including Nobel Laureates Toni Morrison, Kazuo Ishiguro, and Alice Munro; Prize-winners Robert Caro, Joan Didion, Yaa Gyasi, Jhumpa Lahiri, Cormac McCarthy, Michael Ondaatje, Tommy Orange, Patti Smith, Anne Tyler, and Colson Whitehead; and global bestsellers Dan Brown, John Grisham, Erin Morgenstern, and Jo Nesbo.
Reporting to the Director of Backlist Strategy in Audience Development, the creative and enthusiastic associate marketing manager will create and execute strategic marketing campaigns for a rich assortment of backlist titles.
The associate manager will help set and meet ambitious goals for backlist sales growth, working closely on key opportunity titles and book categories with the data analytics and consumer insights teams at Penguin Random House and the marketers at Knopf Doubleday.
Once hired, we envision the associate marketing manager will work strategically with the Associate Director of Social Media to develop innovative ideas to engage with book audiences over the social landscape.
This is an excellent opportunity to work with marketers and analytics specialists throughout Penguin Random House—and campaign for the consistently selling titles that consumers most want to read at Knopf Doubleday.
The Role:
* Create and implement results-driven marketing and social media campaigns for crucial backlist titles and categories, prioritizing campaigns based on market data, sales reports, and consumer trends
* Work closely with the Audience Development team, as well as imprint marketers to find new angles and audiences for continued sales growth on key titles
* Plan and closely monitor consumer data-driven ad campaigns with the Creative Services team across backlist titles for the Knopf Doubleday Publishing Group—communicating campaign goals and KPIs with internal stakeholders and external partners
* Create new sales assets (ex: sell sheets, PowerPoint slides) as needed for expanded distribution opportunities
* Continually strategize with supervisor—as well as colleagues throughout the company—on improving efforts to connect a broad catalog of backlist books and relevant content with new readers
* Manage budget for backlist marketing campaigns
* Send regular reports to publishing teams of campaign details, goals, and learned insights
* Collaborate with the Knopf Doubleday online sales optimization team on optimizing metadata (keywords, copy, images) on opportunity titles for better discoverability and consumer engagement online
* Analyze sales trends and backlist performance to find opportunity titles

The Essentials:
* A minimum of 3 years working in book marketing (trade, university press, and/or textbooks)
* Experience championing backlist titles is a plus
* Demonstrate, with examples, the ability to develop and execute successful marketing campaigns from strategy through execution
* Strong knowledge of social media platforms
* Strong understanding of advertising metrics and analyzing data sets
* Creative, curious, collaborative, detail-oriented, organized, and self-motivated, with excellent follow-through
* Great communication skills and ability to establish relationships with stakeholders
* Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively
* Ability to set and meet goals under an established budget
* Proficiency with Excel, including pivot tables and formulas

Full-time employees are eligible for our comprehensive benefits program. Please apply using our online application process, and please include your resume and cover letter.

About Penguin Random House

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.

Penguin Random House

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