Marketing Manager, Ten Speed Press and Clarkson Potter

Penguin Random House, New York, NY

Home of the world’s best books.

Duration: Full-Time

Ten Speed Press and Clarkson Potter are part of the Random House Publishing Group, itself a division of Penguin Random House, which was named the #1 best midsize employer in America in 2018 in a survey conducted by Forbes magazine. Known for creating beautiful illustrated books with innovative design and award-winning content, Ten Speed Press and Clarkson Potter actively seek out (and are sought out by) new and established authors who are authorities and tastemakers in the world of food, drink, home décor, design, pop culture, graphic novels, gardening, and wellness. Acclaimed Ten Speed Press and Clarkson Potter authors include New York Times-best sellers Marie Kondo, Ina Garten, Rachel Ignotofsky, Eric Kim, The Home Edit, Claire Saffitz, Gina Homolka, and Yotam Ottolenghi.
The Random House Publishing Group is seeking an experienced, creative, and enthusiastic associate marketer to join the Ten Speed Press and Clarkson Potter imprints. This title-marketing position reporting to the Assistant Director of Marketing, Food & Drink, will lead innovative consumer-facing campaigns, as well as partner on overall group strategies, to bring the imprints’ publications to the largest possible readership. This is an exciting opportunity to work across these two renowned non-fiction lists.
The Associate Marketing Manager will be hands-on in the strategy for as well as the creation and execution of customized campaigns for a rich assortment of authors shaping the cultural and literary conversation; help set and meet ambitious sale goals; and drive discovery and engagement, working closely with Publishing, Editorial, Publicity, Sales, Analytics, as well as Audience Development, Copy, Design and Media Buying, as part of the larger Random House Integrated Marketing Team.
The Role:
* Creates and leads innovative title-marketing campaigns based on market data and consumer trends for upcoming publications, across a roster of major non-fiction titles, with a specific focus on but not limited to food & drink publishing
* Collaborates closely with authors and their larger teams to drive strategy and maximize campaign effectiveness (including development of digital content, timelines and integration across author’s social media/related platforms)
* Devises influencer marketing campaigns, custom audiences, and organizational and company cross-promotions to activate word of mouth and digital activations, that drive sales
* Works with Director of Marketing to effectively share goals for each title, with Publishing, Publicity, Sales, and the larger Integrated Marketing team
* Manages title-marketing strategies, advertising campaigns, analytics, and budgets in order to maximize revenue and profitability
* Establishes relationships with third party partners and related media platforms for partnership opportunities, as well as larger group initiatives

The Essentials:
* A strong history in book promotion or related media (magazines, music, film, etc)
* Experience with food & drink culture and an understanding of the influencers, brands, and partners (not necessarily limited to publishing)
* An experienced background with multi-cultural marketing a plus
* Strategic and creative thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns from strategy through end-product
* Superb communication skills with talent to speak fluently and effectively with top authors and key stakeholders
* Collaborative, curious reader across areas, detail-oriented, organized, and self-motivated
* Excellent organizational skills with the ability to multi-task, prioritize and manage a busy inbox with timely follow-up skills
* Ability to set and meet goals under an established budget
* Highly Proficient with MS Office suite and an ability to learn new applications

About Penguin Random House

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.

Penguin Random House

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