Associate Marketing Manager, Avery & TarcherPerigee

The Avery and TarcherPerigee imprints at Penguin Random House are searching for an Associate Marketing Manager to join their team! This position will work directly with the Marketing Director to develop and execute marketing campaigns for franchise authors, as well as front-list titles in the self-help, cooking, and mind, body, spirit categories, all while working with a passionate and collaborative team that can tell you all about their natal charts, attachment styles, and favorite recipes. You will have the opportunity to work with many different departments in this role, including publicity, editorial, creative marketing services, and consumer insights, and will be afforded many opportunities to learn and grow.

Avery and TarcherPerigee are two non-fiction imprints of Penguin Publishing Group. Avery publishes groundbreaking non-fiction across a range of categories including health and wellness, accessible science and psychology, practical and inspirational self-help, and plant-based cookbooks. TarcherPerigee publishes self-help books for new generations: emotional health for finding calm, journals and activity books for finding clarity, spirituality for finding meaning, family and relationship books for fostering connections, social justice for understanding, and a few ‘Odd 1s’ for the kid in all of us. We are trend-focused, social media savvy, and always looking for fresh, diverse voices – both in our authors and our influencer partners.

Our brand authors include Nedra Glover Tawwab (Set Boundaries, Find Peace and the upcoming Drama Free), James Rallison (the Odd 1s Out series), Jordan Reid and Erin Williams (The Big Activity Book series), Erin Lowry (the Broke Millennial series), Gabriela Herstik (Inner Witch, Bewitching the Elements), and Meera Lee Patel (Start Where You Are, Create Your Own Calm). We are also the publishers of bestsellers like Atomic Habits by James Clear, Unwinding Anxiety by Dr. Judson Brewer, The Korean Vegan Cookbook by Joanne Lee Molinaro (also a James Beard Award winner), Fiber Fueled and The Fiber Fueled Cookbook by Dr. Will Bulsiewicz, and the viral confessional journal Burn After Writing by Sharon Jones.

For more information about our authors and titles, visit the websites for Avery Books and TarcherPerigee. 

Responsibilities include, but are not limited to:
* Develop, implement, and analyze integrated marketing campaigns
* Develop creative campaigns for our franchise authors with a goal of increasing consumer awareness around back-list titles and continued author brand development around front-list titles
* Work closely with authors, influencers, and brands to maximize campaign effectiveness
* Work closely with publicists to shape and execute cohesive online and offline campaigns
* Develop sell-in and marketing materials in communication with our ad/promo and sales teams
* Maintain budgets for assigned titles and projects


Requirements:
* Minimum of 3 years of marketing experience, book marketing experience a plus
* Experience working on creative and strategic campaigns
* Experience developing author brands
* Strong knowledge of social media platforms and influencer marketing
* Excellent project management, communication, organizational, prioritization, and presentation skills
* Proven ability to work independently and collaboratively with a team