Digital Communications Specialist
Atlas Data Systems - Durham, North Carolina, United States,Work at Atlas Data Systems
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Overview
Digital Communications Specialist Job ***** Research Triangle Pa, NC Job Duration : 12 Months of Contract Job Description The client Professional & Specialty (P&SS) division is looking for a digital communications specialist to manage our websites, as well as assist with marketing automation initiatives. As a member of the Communications team, reporting to the Digital Communications Manager, this role works closely with two Communications Managers, Marketing, and the Customer Experience team to execute digital strategies and initiatives. The ideal candidate possesses demonstrated success in website design and execution, excellent communication skills, and a passion for helping our businesses grow in a collaborative environment. Responsibilities Responsible for the management of P&SS websites using the Adobe Experience Manager web authoring tool. This includes 5 B2B and 2 B2C websites. Apply SEO, site design, and digital accessibility best practices. Troubleshoot site errors and bugs and ensure compliance with global brand standards and data privacy. Use analytics tools to improve site performance and report to Communications managers and agencies on campaign and site performance. Monitor and analyze industry trends and competitors to identify opportunities to improve and strengthen digital communications. Serve as digital and brand champion and play a key role in the integration and management of the Adobe and Salesforce platforms. Assist the Digital Communications Manager as needed with Salesforce Marketing Cloud activities, including email development, journey design and execution, data management, and reporting. Additional duties identified in collaboration with the Digital Communications Manager and project teams. Required Experience Bachelors degree in a related discipline and three years of relevant experience (experience in the agriculture industry a plus but not required). Proven experience with website management tools (Adobe Experience Manager a plus), Search engine optimization, marketing automation (Salesforce a plus), Adobe Creative tools, as well as Google Analytics, Piano, or other analytics tools. Ability to manage multiple projects and tasks in a fast-paced environment with a high degree of precision and attention to detail. A collaborative team player focused on helping P&SS achieve its business objectives.