Marketing Lead (Automotive Platform Technology)
PER International - New York, New York, United States,Work at PER International
Overview
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Overview
KEY RESPONSIBILITIES AND ACTIVITIES INCLUDE• Technology Roadmap Planning: Collaborate with cross-functional teams to develop and execute technology roadmap plans for our ADAS, CCC, and Cockpit platforms. Stay informed about industry trends and advancements to ensure our products remain competitive and innovative.• Go-To-Market Strategy: Develop comprehensive go-to-market strategies for new technologies and products, including product positioning, pricing strategies, and marketing campaigns. Work closely with sales and product teams to ensure successful product launches and market penetration.• Vehicle EE Architecture Trend Definition: Analyze and define trends in vehicle Electrical/Electronic (EE) architecture for the next 1 and 2 generations. Evaluate intra and inter-ECU connections to optimize system performance and connectivity.• Feasibility Evaluation Framework: Establish a robust framework for evaluating the feasibility of new technologies and products based on customer use cases and user experience. Conduct thorough feasibility assessments to ensure the viability and market readiness of proposed solutions.• Value Proposition Identification: Identify value-added features and benefits for our products, both from a technological and commercial perspective. Collaborate with product development teams to integrate value-added features into our platforms, enhancing overall customer satisfaction and market competitiveness.
EXPERIENCE REQUIREMENTS• Proven experience in product marketing or technology marketing within the automotive industry, with a focus on ADAS, CCC, or Cockpit solutions.• Strong understanding of automotive electrical/electronic architecture trends and technologies.• Demonstrated ability to develop and execute go-to-market strategies for complex technology products.• Excellent analytical and problem-solving skills, with the ability to evaluate market trends and customer needs effectively.• Strong communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
INTERESTED?We are committed to submitting suitable candidates for this vacancy to our client ASAP, for more information contact Maria Mercado at PER Recruitment or send your CV at maria.m@per-international.com