Manager, Marketing Performance & Insights
INSPYR Solutions - Mc Lean, Virginia, United States, 22102Work at INSPYR Solutions
Overview
- Apply
Overview
The Marketing Performance & Insights team provides our company with the vital tools and frameworks to advance individual brand ' s business goals and the portfolio, empowering them with media and marketing insights along the journey. You'll partner with various teams to build outstanding marketing campaigns and media measurement frameworks!
You will support the Director of Marketing Performance & Insights and key partners across the Global Brand Marketing Strategy and Content, Media & Partnerships teams for our Company's Portfolio and brand initiatives. This includes helping to synthesize behavioral data, digital, video, and offline data sources into relevant reports to enhance business performance. The focus will be the development of campaign measurement plans and learning agendas, performance readouts and optimization, and exploration of measurement partners and measurement strategies in the evolving media landscape. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.
What will I be doing?The Manager, Marketing Performance & Insights will be responsible for the following : Own, in partnership with internal team members and agencies, the creation of measurable objectives, learning agendas, and measurement frameworks for brand campaign initiativesSupport Director on the exploration of partners and strategies with evolving Media ecosystemResponsible for analysis and synthesis, storytelling and socialization of ongoing campaign performance metrics to advise marketing strategy
What are we looking for?We believe success in this role will demonstrate itself through the following attributes and skills: Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional mediaOutstanding collaboration skills and ability to work with and effectively communicate to a dynamic audienceSelf-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependabilityDynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
Five (5) years of marketing experience with prior campaign management experienceExperience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace)In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social)Experience with developing and delivering succinct presentations (verbal and written) to senior audiencesProficiency in Excel and PowerPoint
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
BA/BS Bachelors DegreeExperience with Media Mix ModelingExperience leading work with third-party vendors and agency partners
Our benefits package includes: Comprehensive medical benefitsCompetitive pay, 401(k)Retirement plan...and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
#LI-KS1