BCG X Product Marketing Manager
Boston Consulting Group - London, England, United Kingdom,Work at Boston Consulting Group
Overview
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Overview
YOU'RE GOOD ATThe Product Marketing Manager position will support the product marketing agenda to drive awareness ofBCG X’s products which serve as our go-to-market. He/She would develop and execute leading-edgemarketing plans for a suite of products to drive commercial traction across internal and external channels –ensuring products are embedded in all marketing initiatives. Marketing activities include branding, internaland external campaign management, collateral development, management of external creative agencies,blogs and publications, marketing measurement, conferences, and events (BCG-branded or BCG-sponsored),and oversight of internal communication activities. This individual will work closely with our flagshipproducts, provide guidance for medium/small products, and participate in other key projects to further BCGX’s marketing agenda.YOU BRING (EXPERIENCE & QUALIFICATIONS)
* Bachelor’s degree in Marketing, Business, Communications or related field. Master’s degree is a plus.* Minimum 8-10 years of experience in marketing and communications, ideally in B2B technology space.* Results-driven, operates well under pressure, and is fearless in setting and managing expectations.* Proven history of developing and executing successful external marketing communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms.* Strong communication and listening skills. You are clear, direct, and understand how to adapt communications both written and verbal depending on who your audience is.* Ability to build relationships and influence senior marketing leaders, BCG Partners, and Solution Business Directors.* Demonstrated strong organizational and teaming skills with the ability to work effectively in a global environment with people at all organizational levels.* Fluent in English, additional languages are a plus.
YOU'LL WORK WITHBCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.