Digital Marketing Coordinator
American Management Association Intl - New York, New York, us, 10261Work at American Management Association Intl
Overview
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Overview
AMA is looking for a
Digital Marketing Coordinator
who will support AMA's digital marketing efforts, i.e. enhance, execute, and maintain the strategic vision of digital marketing.
The Digital Marketing Coordinator will further implement, track, and optimize AMA’s digital marketing campaigns across digital channels.
Responsibilities
Assist Digital Marketing Managers execute email marketing campaigns
Manage website content through CMS and ensure digital best practices
Collaborate with digital marketing team to oversee paid digital media campaigns
Maintain our social media presence
Collaborate with AMA's Sales & Marketing Teams, incl. Direct Marketing, on multi-channel programs and marketing communications strategies to grow the AMA database: including but not limited to event marketing, content creation and other lead gen activities.
Measures and reports performance of digital campaigns and assess against goals (ROI and KPI’s).
Other related duties
Qualifications
BA/BS required; advanced degree preferred.
1+ years’ experience in marketing/ marketing communications roles with strong preference for professional services marketing experience.
Understands website metrics and best practices.
Experience with search engine optimization, lead gen and email marketing.
Well-versed in the use of social media as a marketing tool.
Salesforce Marketing Cloud experience a plus.
Ability to manage the development and production of creative resources to ensure creative concept is adhered to and schedules are met.
Able to work with colleagues at all levels to develop marketing goals and evaluate results.
Travel in accordance with business need (0-5%).
An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization