Brand Marketing Co-Op
DraftKings - Boston, Massachusetts, us, 02298Work at DraftKings
Overview
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Overview
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As a Co-Op on the Brand Marketing team, you will play a key role in supporting strategic initiatives to guide DraftKings' Brand Experience along the consumer journey and bring to life DraftKings' Brand Positioning. A successful candidate will create value for our players through a multitude of touchpoints that in return, drives relevance, recommendation intent, engagement, and growth.
Sounds good to you? Join us.
What you'll do as a Brand Marketing Co-op
Supports brief development and works with creative and channel marketing teams to bring campaigns that deliver proof of our brand positioning to market.Assists in creative strategy development for promotional periods.Assists with the coordination of cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables for key brand initiatives.Supports brand initiatives across the organization with key stakeholders, and external agencies.Manage day-to-day workflows and logistics for campaign execution and recaps.Consistently works with partners to optimize campaigns, managing reporting, utilizing analytics and providing guidance on best practices.Champions DraftKings' brand positioning and tone of voice across multiple touchpoints.What you'll bring
Currently enrolled in Bachelor's degree programPrevious experience in marketing, sports marketing preferred.Understanding of modern marketing (digital, experiential & social).Knowledgeable about the DraftKings brand and competitors in the industry.Excellent communication & presentation skills, written and verbalExperience working with a team (classroom, previous jobs, sport, etc.)Ability to develop cross-functional relationshipsProven experience as a self-starter who is comfortable in a fast paced, quickly changing environmentAbility and willingness to come up with creative solutions for problemsWillingness to roll-up sleeves and get the work - big and small - done
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US hourly rate for this full-time position is $12.00 - $18.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.