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The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single‑use plastics and sugar‑filled beverages to healthier, better‑for‑you alternatives.\nWhat is this role?\nThe

Marketing Specialist

will support and execute Cirkul’s brand‑building efforts across influencer marketing, brand initiatives, and public relations. Reporting to the VP of Marketing, this role will play a hands‑on part in shaping how Cirkul shows up by driving awareness, credibility, and engagement through authentic partnerships, compelling brand storytelling, and earned media. This is an execution‑focused role with opportunities to grow, test, and learn in a fast‑paced, high‑growth environment.\nYou will be coordinating influencer campaigns, managing creator relationships, drafting PR materials, supporting brand launches, and tracking performance metrics. You’ll collaborate cross‑functionally with social, creative, content, brand, commercial and e‑commerce teams to ensure consistent brand messaging and timely execution, while also staying close to trends in culture, creators, and media.\nWhat does an average day look like?\nDriving Results:\nExecute influencer marketing campaigns that drive brand awareness, engagement, and conversion\nSupport brand initiatives and launches with cohesive messaging across creators, PR, and owned channels\nAssist in securing earned media coverage and managing PR deliverables\nTrack and report on campaign performance, providing insights and recommendations\nTaking Ownership:\nOwn day‑to‑day execution of influencer programs, from outreach to content delivery\nManage timelines, assets, and communication across multiple campaigns\nProactively identify opportunities to improve processes, partnerships, and storytelling\nMaking Decisions:\nMake informed recommendations on creators, partnerships, and messaging based on performance data and brand fit\nBalance speed and quality when executing in a fast‑moving environment\nEscalate risks and opportunities thoughtfully, with proposed solutions\nCultivating Relationships:\nBuild and maintain strong relationships with influencers, creators, agencies, and media contacts\nPartner closely with internal teams to align brand, social, and commercial goals\nRepresent Cirkul’s brand values in all external communications\nInstilling Trust:\nDeliver work that is reliable, detail‑oriented, and on time\nCommunicate clearly and consistently with internal stakeholders and partners\nFollow through on commitments and maintain a high standard of professionalism\nCustomer Focus:\nEnsure all influencer, brand, and PR efforts resonate with Cirkul’s core consumer\nAdvocate for authentic storytelling that reflects how customers actually use and love the product\nUse customer insights and feedback to inform campaigns and messaging\nWhat background should you have?\n3-5 years of experience in marketing, influencer marketing, brand, PR, or a related field\nExperience working with influencers and creators, ideally in CPG, food & beverage, or consumer brands\nStrong organizational and communication skills, both written and verbal\nComfort working in a fast‑paced, high‑growth environment\nData‑aware mindset with the ability to track performance and extract insights\nPassion for brand building, culture, and social‑first storytelling\nWhat do we offer?\nCompetitive salary based on experience and market\nHealth benefits, 401(k) match, and PTO (even insurance for your fur babies!)\nEmployee discounts on Cirkul products\nOpportunity to work with a best‑in‑class team, in a hyper‑growth company, taking over the hydration industry\nA culture that rewards results\nCirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people‑first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you’d like more information about your EEO rights as an applicant under the law, please download the available

EEO is the Law

&

EEO is the Law Supplement

documents.\nSeniority level

Associate\nEmployment type

Full‑time\nJob function

Marketing\nIndustries

Food and Beverage Manufacturing\nInferred from the description for this job

Medical insurance\nVision insurance\n401(k)

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Marketing Specialist