UX Website Content Strategist/Content Designer
Patterson Companies - Saint Paul, Minnesota, United States, 55130Work at Patterson Companies
Overview
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Overview
Drive, advocate and embody a customer-centric perspective
Align deliverables with the established UX strategy across websites
Collaborate with UX team members, marketing managers, writer and designers to produce deliverables at a project level:
Identify the content demands for website projects
Determine where on the website and on the page the proposed content should go, watching for cross-linking opportunities
Select the CMS design patterns that will present the content in the most engaging way
Prepare content documents, based on text from writers and images from the designers, that provide clear instructions for the CMS content author
Review images from designers to ensure they are sized properly and align with the UX strategy
Write meta data and alt tags to optimize pages for search engines
Review built content for errors and document corrections that are needed
Additional functionsIn addition to the essential functions listed above, the incumbent may perform the following additional functions.Conduct research using Conductor to identify opportunities for optimizing content for search engines, to write meta data and alt tags, and to establish the URL
Collaborate with the analytics team and review G4 and Full Story data to identify opportunities to increase user engagement with the content and increase conversions
Organize and manage migrations of websites from one platform to another
Conduct content audits and content-focused usability audits
Write UX-related e-commerce content such as tip tools and instructions
Communicate a common understanding of content responsibilities and expectations across people and teams
Identify and escalate deliverables/issues to the UX manager
Bring contemporary thinking, techniques and style to auditing, analyzing and articulating the delta between current state and ideal state
Some content authoring within the CMS may be necessary
Required Qualifications5+ years of UX content strategy/design or similar role preferably in the B2B space
Fluency in digital content best practices: you know how to work with a CMS and how to structure content so it can be easily consumed and understood. You have a sophisticated understanding of contemporary web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with colleagues.
Solid understanding of keyword research for SEO and beyond
Comfort balancing the priorities of marketing managers with users’ needs
Clear understanding of information architecture: You are comfortable developing and documenting information architecture recommendations for websites,
of sites and individual pages.
Exceptional attention to detail
Ability to work independently (mostly remotely) and adapt to changing project needs
Preferred QualificationsStrong organizing skills
Solid problem-solving skills
Excellent written and verbal communication skills