Marketing Planning Manager
The Walt Disney Company - Burbank, California, United States, 91520Work at The Walt Disney Company
Overview
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Overview
Includes Finance, Marketing Science, and Data Product teams
Ensure country level support of paid media strategy across existing channels (i.e. Paid Search, Paid Social, Programmatic Display, Audio, Video)Create bottoms up performance marketing budget and forecasting processes for assigned region(s)Work with paid media team members to collect performance information, strategic recommendations, and provide a cross-channel viewpointPull together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional stakeholdersAbility to develop business case calculations to forecast impact of growth marketing initiatives, including driving trade-off discussions. Communicate and collaborate cross-functionally to ensure transparency and alignment.Coordinate key media partners to develop regular business reviews with global teamsWork in tandem with paid media execution team to ensure optimizations & learnings are being communicated to regional teamsDevelop and lead regular cadence meetings with regional leads to provide latest performance information and educate on paid media tactics and strategiesWork closely with local market teams on region specific challenges & have strong knowledge base of region (holidays, local media platforms, etc.)Identify, prioritize, and articulate paid media campaigns and initiativesSupport implementation and execution of marketing mix model resultsSupport channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.Coordinate with key media partners to develop regular business reviews (i.e. Google, Meta, Snapchat, etc.)Basic Qualifications:Bachelor’s degree in Analytics, Statistics, Data Science, Business or related field4+ years of experience in a multichannel marketing roleProven experience in performance marketing, marketing planning, financial analysis or growth marketing analyticsExperience working in a Direct to Consumer environmentExperience in consulting and streaming business highly preferredExperience with subscription services highly preferredExperience with paid media planning; performance marketing platformsExcellent modelling skills with a special talent to defend model assumptionsComprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniquesExcellent written and verbal communication skillsVery strong analytical skills, some statistical and financial modeling experience (e.g., usage of SQL, R, etc.) and the ability to identify and resolve issuesExperience with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)High level of proficiency with PowerPoint and ExcelAble to balance multiple priorities simultaneously and resolve issues quickly without sacrificing qualitySkilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiencesAble to maintain both a rigorous attention to detail and a big-picture strategic mindsetDeliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneouslyPreferred QualificationsMBA
The hiring range for this position in Burbank, CA, is $92,742 to $124,410 and in New York, NY is $97,170 to $130,350 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.