Digital Marketing Specialist
AlphaGraphics and PostNet Headquarters - Lakewood, Colorado, United States,Work at AlphaGraphics and PostNet Headquarters
Overview
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Overview
401(k) matching
Flexible schedule
Health insurance
Paid time off
HYBRID role based in Denver
Required to be IN OFFICE Tuesday, Wednesday, Thursday each week
Digital Marketing Specialist
With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil, this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are fast-paced and openly collaborate across all departments. We take pride in doing our best work together and we love celebrating our successes as a team.
As an established market leader in the design, print, and shipping space, we empower our network of owners to build upon our recipe for success and continuously push the creative boundaries for our end customers.
As our plans and goals continue to grow, so too does our corporate team! We are seeking a dynamic and versatile Digital Marketing Specialist with a strong focus on local marketing strategy, client management, website content updates and SEO, and a basic understanding of HTML to support our AlphaGraphics centers with their local digital marketing presence. The ideal candidate is a quick learner who can effectively design and implement marketing strategies, manage and enhance websites through content optimization, and draw upon client-facing skills to interact with AlphaGraphics owners and employees.
What we expect of you:
Content Strategy
Collaborate with AlphaGraphics centers and the HQ Digital Marketing Team to develop and implement local content strategies
Drive engagement, traffic, and conversations for local AlphaGraphics centers
Knowledge of industry trends and best practices for web content and SEO
Content Management
Engage in regular website updates and maintenance, ensuring accuracy, freshness, and brand recognition
Basic HTML knowledge, confidently and independently utilizing text formatting, links, image integration, and troubleshooting skills
Experience with CMS (content management systems)
SEO Optimization
Conduct specific and relevant keyword research
Strong proficiency and ability to implement, monitor, and strategically analyze SEO performance
Soft Skills
Excellent interpersonal communication skills to serve as primary point of contact for AlphaGraphics owners and their digital marketing needs
Support the development and implementation of digital marketing training materials via strong writing and editing skills
Analytical Reporting
Utilize analytics tools to track, assess, and make data driven improvements of website content and SEO efforts
Present regular reports to communicate performance with both AlphaGraphics centers and internal HQ teams
Use attribution modeling and conversion metrics to demonstrate ROI
What You Bring to the Table:
Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field
2+ years professional experience in digital marketing, web content management, or a related role, alongside past experience with client-facing roles or customer support
Adaptability and flexibility to quickly learn and adopt new tools, technologies, and content formats
Open-minded, organized, attentive to detail, and able to solve problems while multitasking
Familiarity with web analytics tools for data interpretation, e.g. Google Analytics, Looker Studio, Power BI
Knowledge of SEMRush, AHrefs, or similar SEO software
Familiarity with web development and coding languages (e.g., CSS, JavaScript)
Basic graphic design and multimedia skills
Certifications in digital marketing or SEO (recommended, not required)
What You Can Expect of Us
Collaboration, interesting work, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
A commitment to professional development and support of your individual growth
An opportunity to make a deep impact and fully contribute to the growth of our organization
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program
Flexible start times and ½ day Fridays during the Summer and Winter months!
Base salary of $65,000 - $75,000 per year
U.S. Business Holdings, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.