Digital Marketing Specialist II
Learfield - Larkspur, California, us, 94977Work at Learfield
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Overview
SUMMARY
The Digital Marketing Specialist II is primarily responsible for managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless digital marketing campaign management to achieve client's KPIs. The three main functions being: 1) Media Planning, 2) Campaign Build & Execution, 3)Reporting & Analysis.
ESSENTIAL FUNCTIONS
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time based on business needs.
Media Activation:
Responsible for managing the execution of programmatic display, mobile, and video campaigns on your book of business and ensuring flawless execution and exceptional campaign performancePartnering with internal teams to understand the client's marketing goals and provide media plan feedback to ensure we are set up to achieve resultsHelping identify and suggest new strategies or tactics that will help deliver or exceed client goalsStrong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successfulAnalyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across other digital media channelsIdentify any shifts in digital performance trendsContributing to weekly, monthly, and annual reporting needs and insightsContributing to client presentations and insightsTroubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performanceLeading trafficking in DCM and platforms with support from internal teamsContributing to improvements in processesLearn & model best practices in Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonusTeam:
Demonstrate best practices in working and communicating cross-functionally with sales, client solutions, media activation, and 3 rd party vendors using vertical business strategy, revenue-driving tactics, and increase customer satisfactionUsing your analytical mindset, you will work with and communicate cross-functionally with Sales, Client Solutions, and other internal stakeholders on platform strategy, execution, performance, and reporting of campaigns across all programmatic buying platformsCollaborate with teams as the programmatic experts for clients on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectivesProactively problem-solve to resourcefully seek the best solution to challengesDemonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budgetSupports interviewing and hiring processes (as needed) and helps train and educate the team on best practicesClient Revenue & Growth:
Responsible for client retention ratesSupporting key lines of business (agency business, Fan365, or other responsibilities as outlined in your individual performance goals)Disrupt the mindset of customers and sales teams by bringing innovative ideas that showcase a case for change and MogoSME's unique value propositionIdentify opportunities to improve the campaign performance and customer experienceOperations:
Become the expert in your channel of focusIdentify opportunities to improve the campaign performance and customer experienceDemonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budgetBecome the expert in your channel of focusMaintain strong working knowledge of each channel (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insightsContinued training within channels (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insightsWork on additional projects as requestedQUALIFICATIONS
Bachelor's degree (B.A.)or equivalent work experience2+ years of professional work experience with a firm understanding of data, statistics, or analyticsUnderstanding of performance analytics and ability to interpret data into meaningful insights and actionable next stepsStrong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environmentExcellent interdepartmental coordination, collaboration skills, and project management skillsAbility to communicate directly with clients to address questions and resolve concerns with diplomacy and acumenUnderstanding of performance analytics and the ability to interpret data into meaningful insights and actionable next stepsKnowledge of JavaScript, SQL, and HTML is a plusGoogle Analytics certified preferredWorking knowledge of Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonusPERSONAL CHARACTERISTICS
Self-motivated critical thinker, with high attention to detailCreative problem solver who anticipates challenges and preemptively offers solutionsWell-developed interpersonal skills and ability to get along with diverse personalitiesTeam-oriented, able to balance individual contributions with the health and efficacy of the teamExpresses a willingness to always go the extra mile to support both clients and internal stakeholdersLoves fast-paced work environments, functions in ambiguity, and adapts well to change
Pay Transparency
The approximate base pay range for this position is $62,000.00 to $75,000.00. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.
Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build
Trust
| Be Fans of
One Another
| Power
Tomorrow
| Create & Connect
Communities
| Have
Fun
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
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