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As a family‑owned business, we know our work family is just one aspect of life. We offer flexibility in the workplace to accommodate life outside of work and generous PTO packages with the opportunity to earn additional time off throughout the year.

We take health and wellness seriously. We offer comprehensive benefits packages with low premiums and front‑end deductibles, pre‑tax dollars for FSA or HSA accounts, and additional PTO for participating in healthy activities.

We don’t believe in just getting a job; we believe in careers. With ongoing training and opportunities for personal development, we foster career growth and offer tuition reimbursement to help you take your career to the next step.

We believe in making a difference (and having fun while doing it). From celebrating Coney Day to playing hockey with Detroit Red Wings Alumni for Michigan Disabled Veterans, we have family‑friendly fun year round and are all about having fun while making a difference.

Need more reasons to join GroupeSTAHL? Read more about other benefits and perks HERE!

What We Do\nGroupeSTAHL is a leading international manufacturer, distributor and direct supplier in the field of custom textile printing.

What You’ll Be Doing\nThe Content Manager is responsible for leading the planning, creation, distribution, and optimization of high‑quality content across digital channels to drive engagement, brand awareness, and conversions. This role oversees the full content lifecycle—from strategy and ideation to execution, performance measurement, and continuous improvement. The Content Manager will manage a team of three direct reports and collaborate closely with cross‑functional teams, including Marketing, Creative, and Product.

Key Responsibilities\nContent Strategy & Planning

Develop and execute a comprehensive content strategy aligned with business goals and brand voice.

Build and maintain a content calendar that supports marketing campaigns, product launches, and thought leadership initiatives.

Identify new opportunities for content formats, social channels, and storytelling approaches.

Partner with internal stakeholders to ensure alignment on messaging and content priorities.

Content Creation & Management

Oversee the creation of engaging and effective content, including blogs, articles, social media posts, newsletters, video scripts, and multimedia assets.

Manage the end‑to‑end video content process—from concept development and production oversight to post‑production and publishing.

Ensure all content is on‑brand, optimized for SEO, and tailored to specific audiences and platforms.

Maintain content governance standards, including tone of voice, editorial guidelines, and quality control.

Team Leadership

Manage and mentor a team of three content professionals, providing guidance, feedback, and development opportunities.

Oversee workload distribution, project management, and performance reviews for direct reports.

Foster a collaborative, creative, and high‑performing team culture.

Content Distribution & Optimization

Oversee publishing and promotion across owned, earned, and paid channels (e.g., website, social media, YouTube, email).

Work closely with digital and social media teams to maximize reach, engagement, and impact.

Implement SEO and content optimization best practices to enhance visibility and performance.

Measurement & Analytics

Develop and track key performance indicators (KPIs) for content effectiveness, including engagement, reach, conversions, and ROI.

Use analytics tools (e.g., Google Analytics, social media insights, HubSpot, or similar) to report on content performance.

Translate insights into actionable recommendations to improve future content strategy and execution.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or related field.

5+ years of experience in content management, digital marketing, or related field.

Proven experience managing a small team or direct reports.

Strong writing, editing, and storytelling skills across multiple content formats.

Hands‑on experience with video production and management (e.g., YouTube, Vimeo, Reels, TikTok).

Proficiency in content management systems (CMS), SEO tools, and analytics platforms.

Excellent project management and organizational skills.

Ability to balance strategic thinking with hands‑on execution.

Apply today and join the fun!

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Content Manager