Marketing Data Analyst
Insight Global - Naples, Florida, United States, 33939Work at Insight Global
Overview
- Apply
Overview
Essential Duties and Responsibilities:
Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
Identify and recommend process improvements based on operational analytics findings.
Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
Share regular reports with key stakeholders, translating complex data into actionable insights.
Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
Continuously expand skillset in data analysis, statistical modeling, and data visualization.
Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
Occasional travel for training, meetings, or trade shows may be required
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
Bachelor's Degree
3-5 years of experience in a Data Analytics role
Experience with Data Integration and working in a Data Lake
Experience with PowerBI
Experience with G4A (Google Analytics 4)
Intermediate to advanced level of experience with Google Analytics, Tag Manager required
Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must
Data literacy is a must
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.